Web Of Trust (WOT) question please

I understand that WOT rates websites for trustworthiness and child safety.
That's all well and good but......

If i'm an internet marketer, why do I want a WOT plugin?
Does it allow me to keep track of comments on my many websites?
What are the benefits Web Of Trust (WOT) has to an internet marketer?

OR...

If there are no benefits specifically to an internet marketer, why is Web Of Trust so popular?....what's so beneficial about it?
Does it stop browser hijacking?
Thanks.

If you want to find out if an offer is shady check mywot. shady offers can't be run on the popular ad buying platforms like google, facebook etc.

Any marketer should keep an eye on mywot because your competitors can ruin your repuation in a second, and it will be very hard to gain it back. So it's better to manage your reputation from the very begining once your site is created.