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Web design vs SEO

Discussion in 'Offline Marketing' started by King_James, Jul 1, 2014.

  1. King_James

    King_James Regular Member

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    Cold calling and trying to sell new websites is really hard, basically no one wants a web site.

    What if I start offering SEO too?
    Web site + SEO for local businesses.
    I don't like SEO at all, but I think it's easier to rank for local keywords.

    What are your guuys thoughts?
    Should I keep calling and calling for web designs or should I add SEO?
    I mean, everyone likes to get new clients, and SEO will do that.

    No one wants a web site that doesn't bring more customers.
     
  2. nikchaing

    nikchaing Jr. VIP Jr. VIP UnGagged Attendee

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    get out there and meet people in person :cool: i think you won't have a problem landing clients
     
  3. wizard04

    wizard04 Elite Member

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    Dude I think that is just the avatar, I don't think its her on the photo.
    OP why not, try to add simple SEO like social signals or few backlinks just to feel they are getting more from you then from the others in your line of businesses
     
  4. zebrahat

    zebrahat Elite Member

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    Offline business often doesn't comprehend the value of web sites, or understand traffic methods. So yes, just sell them on CLIENTS they can pick up with a site that has been set up for traffic. DON'T oversell SEO as a method, pitch something more reliable in the short term, like managing their PPC campaigns, or link-through campaigns based on social media, mobile traffic or comments on targeted forums, etc. Clarify whether these methods will be ongoing, or a one-off to tide things over until the SEO traffic becomes steady.
     
  5. King_James

    King_James Regular Member

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    Yes..every time it's the same story: 'no, we are cool, we don't need a website'
    lol, of course you need a freaking website! It's 2014, everyone in the world look on the internet to search something.

    It's kinda of becoming sad, I feel for them, only 30% of locals have a website where I live.
     
  6. supermanfun

    supermanfun Junior Member

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    It is a good idea.A site with some targeted traffic will increase the value .
     
  7. The SEO

    The SEO Jr. VIP Jr. VIP Premium Member

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    Websites never be ranked without good SEO, if you sell web design with SEO then it will increase the popularity as well as sales of your client. Ranking local keywords isn't difficult you just need some blog posts and web 2.0s to rank a keyword with low or very low competitive keyword.
     
  8. MrSimon

    MrSimon Registered Member

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    Heck, why not package it with simple a social media service too.

     
  9. King_James

    King_James Regular Member

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    Because it's really hard to get their attention..they wouldn't care about social media...they would care about getting more customers = SEO.

     
  10. john1444

    john1444 Elite Member

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    I have heard a lot of things that ain't easy but you only have to look round to see the man next door making good money out of it.

    Web design is a very profitable business, the last two clients that i had had to come to me because
    their web designer is pretty much booked up for the next 45 days and they can't wait.

    Fact is, most people needing a website design easily subscribe to SEO services both On and Off Page SEO.

    They kind of go together, i think it depends on your marketing skills and packaging.

    No business is set and leave, you have to work it and continuously work it.
     
  11. originalposter

    originalposter Jr. VIP Jr. VIP

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    To me, selling ORM is probably the easiest to get one's attention - especially when they have negative reviews or bad rep. No businesses want to see themselves being trashed online or promoted negatively.

    It's like telling a person that his computer got virus. That person will probably ask for solutions to get that removed immediately. On the other hand, if you tell the person that his computer is slow and needs upgrade, he is going to give you all kinds of reasons just to tell you to f*ck off.

    The problem with selling SEO & Web design directly is that they've probably heard the same BS pitch over 100 times from many different countries and languages.
     
    Last edited: Jul 2, 2014
  12. nameuser

    nameuser Newbie

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    2 smart ways to do it:
    1. Offer a local business 0 RISK offer in which he pay only if his sales will increase in an agreed amount/sales/percentage.
    2. Offer free website for a popular business owner that other business owners respects, then ask him to promote your business among the other potential customers.
     
  13. Techxan

    Techxan Elite Member

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    Go to the area you want to serve, choose a business vertical, make a search, go to the third page.

    These people know they need a better website and seo.
     
  14. MrSimon

    MrSimon Registered Member

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    You could argue that a good social media presence is part of a larger ORM strategy.

     
  15. aqibarif74

    aqibarif74 Jr. VIP Jr. VIP Premium Member

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    1+ for you The SEO :)
     
  16. WebOracle

    WebOracle Regular Member

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    Bottom line is you are trying to decide what to sell to a potential client that you do not have any information on. Before you ever call your lead you should have done research on that business and know what service they currently have, what services they need and what type of internet presence they have in comparison to their competition. This way you are offering services that will have a value to the business. Fact is that this business we are in is very profitable so when you have an industry like this one there are going to be 100 other consultants, seos, web designers, and large internet marketing companies, some even using auto-dialers and saying they are actually Google. This is a cutthroat industry And You Have To Set Yourself Apart From Your Competition. Remember these people are called day in and day out regarding their website, lack of website, and "first page of Google" rankings.

    How do you set yourself apart from your competition?
    The first advantage that you have over 95% of your competition is that you are local and they are not. Use this to your advantage. Let them know that you are local. Phone sales is something that takes a lot of time and practice. If you have not developed a script and have little sales skills odd are that you are not going to get anywhere nor make any sales.

    Here is what you need to do.... Create and develop a script that is going to get you an appointment to speak face to face with the person that you are trying to sell. You have to put yourself in your potential clients shoes. They are getting called all day long and bothered when they are trying to run their business. When you call them you are interrupting whatever it was they were doing. Also you are going to be asking to take more of their time to meet face to face. You need to create some sort of incentive for them to meet with you, after all time is money. (If you are serious about doing this and would really like some help PM me and I will send you over a script that will get you at least 5 appointments a day guaranteed.)

    Also think about what would be their benefit from working with you over the competition aside from being local (most businesses prefer to deal with someone local). What makes your service better than the next guy? Do you have examples to show the potential client? Offer him something of seemingly great value for free in exchange for about 10 minutes of their time.

    If you do not like SEO nor know how to rank clients then I suggest you find a good person or company to outsource the local SEO to. After you do that then you will learn to love SEO and the hefty monthly residual checks it brings in.

    Once you get the face to face appointment then you need to demonstrate to the client that you have done your research and know everything there is to know about his/her business, industry, and competition. Build value in the service that you are offer. And the most important thing you can do in your meeting when you first start speaking with the business owner is ask questions(the right ones) about the business and listen. Listen to what the client is saying to you (if you listen close enough they will tell you what they want). Ask them what they are currently doing to build an internet presence online and what they are currently doing to market their business offline and online. What are their goals? Where are their marketing dollars being spent? Do they have a budget? If so what is it? You need to identify their problem(s), every business has one or more... They need more customers, their reputation is bad, they need a website. Then after listening to the person offer the solution(s) to their problem(s).

    If I am speaking with a person that has $2k to spend and that is it for the year. Then I am going to tell them, you know what you do not have a website and we could build you one for $2k....but here is the thing once you build that site then you have to get the traffic to it, which equals more money that they do not have. So I would tell them what they can do is put that $2k towards a marketing campaign that is going to provide a ROI for them. For example Google ads and local optimization. With Google finally making the transition to the new Google + Local for business, a business owner can market their business online without needing a website. These business profiles are basically like a mini website directly on Google Search and Google Maps. They can provide all of the information that their customers would be looking for. Business contact info, images, video, about us, unlimited posts about service, specials, etc, and the most important thing reviews!

    I am not sure what you are currently telling these people but there is a lot more involved then " I noticed you don't have a website"... "do you want one?"

    What I suggest you do is this. Call these business owners and say Hi Bob, my name is John and I am a local web designer here in the area. I am sure you are probably busy so this will only take a second. I am trying to stir up some local business as well as build my portfolio. So what I am willing to do is offer you a completely custom, professional website free of charge! The only thing that I ask is that if you are happy with the website after I create it then you let me use you as a reference. It's a simple as that there are no fees I will never ask for your credit card, bill you, etc.

    When you use a pitch like that make sure you speak all the way through and do not let the business owner cut you off. Make sure you have their attention. Call all day, everyday doing this and get 2 or 3 businesses to agree. Build them a website, make it nice and make sure they are happy. Then use these as examples and also ask them for referrals. You will be doing work for free but it will pay off in the long run and your business will grow.
     
    • Thanks Thanks x 2
  17. King_James

    King_James Regular Member

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    Wow, very interesting and explaining post, I appreciate it, thanks man.

    Creating free sites and get those clients as referrals was already something that I have been thinking, I think it's a good idea in the long run.
    I also have been thinking to post some 'work offers' in some local news papers etc and on online like Craigslist, but almost nobody cares about Craigslist where I live so instead of that I will use what's popular here.
    These works offers should be something like 'Get me clients for Web Design, Social Media, SEM, SEO etc. and I will pay you 20% of the deal'.
    I think it can be a good way to start and grow business.

    But first I need to seriously cold call (at least 100 calls a day) and get some leads, because I want to hit 5k before opening a company, so I can use the money for the company plus the ads and everything I will need.

    *5k because we have a law here that says you can sell whatever service you want without having a company, 5k limit per year.
     
    Last edited: Jul 3, 2014
  18. WoosleyMarketing

    WoosleyMarketing Newbie

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    WebOracle- I dont have enough post to pm you. Can you send me your script for atleast 5 appointments a day?


    Thanks!
     
  19. Creative9

    Creative9 Junior Member

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    Try both and see which one you can sell, then stick to it. We need to keep testing and doing what works for us.