Web design of Ecommerce site Case Study ?

Hello everyone.

Lately I'm doing offline job for ecommerce site and I'm doing research how to increase conversion rates and get most of the traffic that is brought by ppc to it. Do you have any reads/ebooks to recommend where this topic would be discussed. I would be thankful. And if this topic doesn't fit this category please remove/move it to good one

Thank You

JohnnyGood

I don't know of any good books on this topic, but what I would do is look at the sites of the major e-commerce players and compare them. In other words, do your own case study.

You could also check out A2 Armory, which is/was Andy Jenkins' site. He talked about the design of this site and increasing conversions in the StomperNet Bootcamp a few years ago. That site is always being tweaked, so it's a good one to watch.