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Web Design FAQ Brainstorming Session

Discussion in 'White Hat SEO' started by insyncearnings, Jun 8, 2014.

  1. insyncearnings

    insyncearnings Newbie

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    Ok so I have just launched a new website design business mainly targeting my local area but also freelancing etc around the nation and even possibly worldwide work if the right jobs come up.

    I would like to create some content to not bulk things up but just content always helps when it is unique and I never copy so it can only be a good thing.

    I am writing an FAQ which is basically explaining all of the terms a total novice would be likely to think hmmmm what is web hosting, or a domain name for example and then provide the answer or explanation for this.

    I already have
    Domain
    Hosting
    Custom email Addresses
    HTML
    Link Building
    Search Engines
    SEO
    Social Media
    Website
    Google maps
    Static
    Dynamic

    If you guys (and girls) wouldn't mind throwing out your ideas on items to be put in my FAQ to help inform customers.
     
  2. Flameclaw

    Flameclaw Junior Member

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    Location:
    North America
    What is the site selling? SEO services?
     
  3. insyncearnings

    insyncearnings Newbie

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    Well mainly I sell website design services to local businesses (consultation and website build) but of course seo and social media go hand in hand with a successful website so basic terms related to these areas as well will be included.

    Basically I want to cover any terms which a potential customer may want to know the meaning of without getting into lots of technical terms which your average business owner is never going to need or bother to know about.
     
  4. bob2020

    bob2020 Newbie

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    The important thing when dealing with business people is not to bore them to death with technical stuff, they usually don't care or won't understand.

    Your FAQ needs to convert all of these technical points into tangible benefits to them and their business so they understand why they're required.

    Apologies if that's too obvious but a lot of techies (myself included) overlook this time and time again.
     
  5. insyncearnings

    insyncearnings Newbie

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    No I am on that very track this FAQ if you can call it that will basically be held in the more info tab on my menu so it serves two purposes one for additional unique content but also to provide extra info if they so happen to browse through to this page. I have a completely separate pricing table (with option for custom website design). In this way it is not forced on them so just as you said they don't end up swamped in terms and meanings when only want to find out the price etc.

    I am trying to approach this FAQ to remove put it into terms they understand not us coders etc. I would have to agree with you on they don't care if it is on the prices page for example.

    On another point I kind of hit the nail on the head with providing the benefits relevant to them on the front page using 3 rows with 3 benefits of my service of course in the most simple terms possible.

    It is always hard wring from a technical position to a non techie or even a techie without the deeper knowledge. The fact I am targeting local businesses mainly who either have terrible sites or no sites means it really has to be as plain and simple as possible.