Want to send my first letter to a potential client

Hello,

I've got a potential client who has face-to-face shown interest in my SEO services. At the time (about 2 months ago) I was only thinking about doing client work and didn't have anything together to take on clients.

After our brief conversation I looked into his web presence, and I can definitely provide value to him.

I don't mind working for way under market rate to establish my first client, as I plan to use statistics from him to land clients for a good market rate. I've known him for a few years on an acquaintance basis.

I have everything I need and feel prepared to take him on - however I know a verbal interest definitely isn't a guarantee.

I'd like to test my approach on him that I plan to use with other businesses, as I feel comfortable enough around him compared to a completely cold lead.

Ideally I'd like to start with a posted letter, arrange a meeting (or phone call potentially) if necessary, then land client if we're both a good match for eachother as I've now got more information about their business.

In my cold letter, what points should I be touching on? I wouldn't want to open 5 A4 bits of paper filled with words, however they need to be informed enough in order to be interested.

Thanks for reading

Hi Bread, that is what I'm personally experiencing right now. However, I just send him email that perhaps I could improve their website in term of (some list) and tell him that those lists will impact their business in ...( some list as well) . And I just tell him that I could do those in a fraction of price compared to other professionals because I am also learning to improve my skill, so I would surely put my heart into this. I also would be happy to meet personally to explain further about what they need to improve the website and the traffic.

Hope I could give some enlightenment to you. cheers

I wouldn't take less than market rate. Once you've exhausted all possibilities of improving through his project and start making money elsewhere, you'll start to resent the relationship and your work for him will suffer- possibly even ending your business relationship on negative terms.
You have all of the resources of BHW for your viewing pleasure, have some confidence and don't sell yourself short here.

1. you should send at least 20 letters to at least 20 different clients.
2. i also used to be afraid to ask for market price because I considered myself a "beginner". that was until I found a guy who was selling shitty unresponsive sites for about 80% marketprice for a WP presentation website. I'm doing branding strategy, visual identity design, custom themes, marketing strategy, I consider myself a super beginner, but in comparison to that guy, I am godlike. Needless to say I started asking for bigger prices.

NB one weird thing happened: more people converted, being cheap doesn't show authority. People don't wanna buy from beginners. Fake it till you make it