Want to be a SEO expert

http://www.blackhatworld.com/blackhat-seo/black-hat-seo/781273-how-rank-quick-guide-newbies.html
http://www.blackhatworld.com/blackh...ch-engine-optimization-practices-newbies.html

How can you become an SEO expert until you don't know anything about SEO.
You must have to know the basics of SEO to be an SEO expert. Read the threads about SEO and try to do every new thing for advertising your site or blog. It'll help you a lot.

Can you advise some books to read? Because there are a lot of them on Amazon, and it is hard to find the real value and do not waste time.