Ok so how important is W3C validation in google eyes? There is a competitor of mine who opened up shop less than a month ago who is #4 with 0 backlinks and around 500 words TOTAL. He has 0 W3C errors. My site has been up for around 2 months now, 100 backlinks or so, couple thousand words, multiple pages/posts etc. My site can BARELY break the top 20 if that. I have 28 W3C validation errors. Have I just answered my own question? If so who can help me fix these? I don't know the first thing about fixing these errors.