cyberjix
Registered Member
- Sep 16, 2018
- 61
- 112
Well, my friends. Virtual assistants and chatbots are opening up a whole new world for marketers, and voice search is just the beginning.
When you think about voice search, it’s actually not that revolutionary. The AI-based technology of natural language processing that enables voice search is pretty awesome and amazing; however, voice search is just a mode in which people are engaging with search engines.
There are three ways that people can engage with the search engines.
Voice search essentially involves doing a query using voice instead of text. That’s the only difference.
When we think about the difference between voice search and conversational AI (the voice assistance component) what’s important to recognize is that searches are continuously happening. It’s just how people are conducting the search that’s shifting and disrupting the marketplace.
Voice assistance is using your voice to engage with some sort of intelligent technology — like a digital assistant, a chatbot, or potentially even a voice skill — to ask a question and find an answer or to control other technology and the IoT.
Here’s the big differentiator: Instead of using Google, Bing, Yahoo, etc. directly, we are now asking questions of, and talking with, third parties like Alexa, Cortana, Google Assistant, Siri, and the like.
Those third parties are typically digital assistants that engage with our voice. So, nowadays, I say, “Hey, Siri”, “Hey, Cortana”, “Okay, Google” or “Hey, Alexa,” whenever I have a question or something I want information about.
The digital assistants then engage directly with their corresponding search engine to tap into the knowledge graph as well as their specific knowledge repository to provide a response and an answer. Search is the intelligence platform powering intelligent agents.
That’s conversational AI, and it’s changing the way people engage with a search.
Conclusion
We’re entering the age of conversational interfaces powered by our voice, sometimes even our gestures if there’s an AR/VR technology component in place, and it doesn’t even have to involve a screen. Increasingly, these devices do have screens, but their job mostly involves listening and delivering a spoken response.
What do you guys think? Comment below your thoughts, let's talks some technology
When you think about voice search, it’s actually not that revolutionary. The AI-based technology of natural language processing that enables voice search is pretty awesome and amazing; however, voice search is just a mode in which people are engaging with search engines.
There are three ways that people can engage with the search engines.
- They can engage through typing or text,
- Their voice or conversation, and
- Through images.
Voice search essentially involves doing a query using voice instead of text. That’s the only difference.
When we think about the difference between voice search and conversational AI (the voice assistance component) what’s important to recognize is that searches are continuously happening. It’s just how people are conducting the search that’s shifting and disrupting the marketplace.
Voice assistance is using your voice to engage with some sort of intelligent technology — like a digital assistant, a chatbot, or potentially even a voice skill — to ask a question and find an answer or to control other technology and the IoT.
Here’s the big differentiator: Instead of using Google, Bing, Yahoo, etc. directly, we are now asking questions of, and talking with, third parties like Alexa, Cortana, Google Assistant, Siri, and the like.
Those third parties are typically digital assistants that engage with our voice. So, nowadays, I say, “Hey, Siri”, “Hey, Cortana”, “Okay, Google” or “Hey, Alexa,” whenever I have a question or something I want information about.
The digital assistants then engage directly with their corresponding search engine to tap into the knowledge graph as well as their specific knowledge repository to provide a response and an answer. Search is the intelligence platform powering intelligent agents.
That’s conversational AI, and it’s changing the way people engage with a search.
Conclusion
We’re entering the age of conversational interfaces powered by our voice, sometimes even our gestures if there’s an AR/VR technology component in place, and it doesn’t even have to involve a screen. Increasingly, these devices do have screens, but their job mostly involves listening and delivering a spoken response.
What do you guys think? Comment below your thoughts, let's talks some technology
