Yeah, i thought the same 30% of mobile views = Natural
All of his views are actually MAJORITY mobile views. More like 60%-75% type numbers.
It's amazing all the publicity he's getting though. They are trying to make it sell in press that he's doing it naturally.
Being a fellow Youtube though, I know he's only doing what MAJORITY of the massive media companies are doing to 'make stars', but indepedently.
Down side, this is why Youtube is now investing all their money in Celebrities.... people have abused a system that was worth millions in future revenue for new talent.