Videos performing better?

I've been trying posting videos on my Twitter/X profile and noticed they pretty much always do better than standard text posts.

This was even using other people's videos by using the /video/1 link, where it looks like the video is your own.

Has anybody noticed the same thing?

Is it because Musk wants to be more like Instagram/Youtube and so adds more weight?

My plan now is to use Account B to uploads loads of videos and then use my primary account to embed them.

I don't think so, like I prefer text in Twitter than videos, some memes

I'm looking at analytics and 5 videos I posted in the last 2 days are in the top 10 for the last week for impressions.

Well I've started posting more videos and so far so good. Of course you never know with this clown, when posting videos won't make any difference.