Video vs. Image Pins?

rockpaperscissors

Newbie

May 27, 2015

37

10

• Mar 18, 2021

• #1

I am posting video pins on Pinterest, but they are getting only around 350 impressions or so. It's been approximately a month. My niche is fashion and beauty.

Should I keep posting video pins exclusively? Video pins supposedly have a higher rate of distribution. Or is Pinterest now like Google where it takes a while for your pins to gain traction?

 

U

Unslaved

Registered Member

Oct 12, 2017

85

7

• Mar 18, 2021

• #2

how many pins did you post ? I don't know the powerful of this niche on Pinterest. Some niches grow faster than others. 1 month is very young in Pinterest. I give up posting for an account and few weeks later the impressions and cliks grow suddenly.
To me, photos are better than videos because you just have to click somewhere on the photo to be redirect on the website. While for the videos you need to click on the hidden url. bad ctr... Post photos instead videos. not too much and regularly. and be patient.

 

jaerehan

Elite Member

Jr. VIP

Sep 25, 2009

4,963

2,347

• Mar 24, 2021

• #3

I think compare to video, Image has more impression. Your niche is fashion and beauty. So it is easy to put image to attract viewers compared to video. Put attractive more images to gain traction for your site.

 

Surewin

Junior Member

Jan 21, 2009

137

84

• Mar 26, 2021

• #4

For me I find video has a much lower impression rate, and extremely poor click through rate (i.e. click to website). So personally I wouldn't do video pins exclusively...but I wouldn't stop doing them either (I still do them). It's always best to have a variety of image (including gifs) and video pins. But keep tracking engagement to see what your audience seems to prefer and then do more of it.

 

coeuno

Regular Member

Sep 1, 2016

261

98

• Mar 26, 2021

• #5

I get a lot more impressions on video than on images. Ideally from 10 to 1000x more!
I've reach about 30 milions impressions/months mainly pubblishing video pins. Of course video are less clicked than images, so the click ration is lower.
I have and handfull of video with more than 2'800'000 impression and only 500 clicks.

 

ritsbd93

Junior Member

Sep 18, 2019

145

43

• Apr 11, 2021

• #6

Image talks 1000 words info, think about that how much word will Video show. So Video is best.

 

S

spirospestone

Junior Member

Apr 11, 2021

107

19

• Apr 16, 2021

• #7

i think image is best, especially concerning your niche

 

rockpaperscissors

Newbie

May 27, 2015

37

10

• Apr 17, 2021
• Thread Starter Thread Starter

• #8

Hey guys.

So it's been about a month and I've been posting more images over video pins. My clickthrough rate has increased by miles and my follower account doubled.

Pinterest is a marathon, not a sprint, especially if you're trying to play by the rules (which I am - I don't want to get suspended). I'm going to keep posting this way from this point forward.

Thank you all for your advice.

 

topstik

Newbie

Apr 26, 2021

19

5

• Apr 26, 2021

• #9

In Pinterest, video and Gif gets more impressions.