Hi Guys, A lot of people get lost and confused of what to do when their site drops out of the SERPS or picks up a penalty. I find a lot of people asking for advice on forums on what to do without really providing any solid details which only encourages really generic replys that don't offer any real actionable advice. The best way to diagnose any penalty is by getting your hands dirty with data. The data often tells you everything you need to know. What You Will Learn How to analyse backlink based penalties quickly & easily How to collect all of the required data How to setup my backlink analysis spreadsheet template How to use the data to create a positive & focused plan of action Hopefully this will help people make some sense of the chaos when they have a penalty. Feel free to ask any questions!