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Video prospecting method share.

Discussion in 'Offline Marketing' started by Magicbeanz, Aug 20, 2012.

  1. Magicbeanz

    Magicbeanz Newbie

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    Hi all...

    Long time lurker, thought it was about time I contribute something. Here's a video prospecting method that worked well for me in the past.

    It's not very polished, but it will be enough to get the point across. Hopefully you can make it your own and even improve it a little:




    There were a few key points I wanted to deliver with these videos:

    1) Competition is weak
    2) I know what I'm doing
    3) First come, first served.

    Competition is Weak -->

    Use the Yext tool before you start filming to show how the A-slot holder is doing. If he's doing well (not much red) move onto the next one. Find a page-1 listing that is doing poorly.

    Make sure the city you're prospecting doesn't have a strong page 1. You want to find a page 1 full of listings with low review count and poorly optimized listings.

    I don't think I mentioned it in the video, but you also want to say something like, "even if you're in slot F or G... if you have more than these 4 reviews, you're already the most attractive listing on the page. People want to buy from reputable businesses, and you can be the clear choice within the next few months."

    The point?

    "Competition is weak and vulnerable... you can do better!"

    I Know What I'm doing -->

    Stress the fact that you do / your team does this sort of thing 7 days a week. Most local Internet marketers are still trying to get websites on the first page when all the money is in the G+ Local listings. Why don't they promote G+ Local? Because it's a completely different skill set and not many know how to do it.

    First Come, First Served -->

    Stress the fact that you've sent the video to a handful of others and it must be first come, first served to avoid a conflict of Interest.

    And I'll repeat point 1 again... you must choose a city / niche that has a weak page 1. Go for the low hanging fruit.

    Why?

    1. Your job will be easier.
    2. Your prospect will really believe that they are just inches from a huge influx of leads.

    If your prospect doesn't believe it's within their grasp, they won't be motivated. They'll tell themselves it's too hard and not possible and won't even call you.

    I got a lot of responses from emailing these videos out. Most were a quick, "how much?" I would only reply to these emails during regular business hours. The urge to respond right away will be HUGE... but I advise you leave it until the next business day.

    I would then respond with, "

    Hello Mr X,

    Nice to hear from you. I'm glad you found my video interesting.

    There are several options, and I can't recommend one without knowing the work your business is going to take and how quickly you want to be on the first page. Can we schedule a phone meeting?"

    Take it from there...

    I this helps some people.
     
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    Last edited by a moderator: May 18, 2016
  2. rendesr

    rendesr Junior Member

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    Nicely done, I bet this could help a lot of people put something together for their local SEO offering!
     
  3. gritts

    gritts Junior Member

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    Good points and thanks for the text details as well, helps with tweaking your idea for our own purpose.

    One thing that would probably be nice is having a decent video intro though so it looks more professional.
     
  4. scienceguy

    scienceguy Junior Member

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    Wow thanks for this, very good lead generation video. I was wondering if you can recommend a guide to google + local. I looked at a bunch when it was just google places, but I have no idea of what has changed. Whether it is a WSO or your own personal guide, a recommendation would be very much appreciated.
     
  5. KBC-12

    KBC-12 Regular Member

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    So what were your numbers? How many emailed? How many responded? Did you convert any into new business?
     
  6. Magicbeanz

    Magicbeanz Newbie

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    Personally, I learned most of what I know from following certain big names in local SEO and David Mihm's local ranking factors. I just developed a great system for completing the needed work. There was one WSO that had some great info, but like most, it was incomplete. I've never found a resource that gives everything away.

    Numbers? Hard to recall... I always got a few responses and probably emailed 5-10 businesses. Only closed 1 for every few cities, price being the biggest obstacle. Now that I'm much better and more experienced at G+ local, though... I bet I'd be able to do more.

    All in all... It was the most effective and efficient way for me to prospect.