What's up all! Hope everyone's crushing it on IG! I've been doing quite a few tests and I'm curious if others are finding similar results. I have a few accounts, and generally I'll get 400-600 likes per image that I post. Now....my 9-5 job is as a video marketer, and I put together some solid content. Whenever I post up a video it NEVER gets a high number of likes...the views will hit almost 1,000 which is fine but the likes are always low 100-200 range. I seem to get similar results across my other accounts. Video is generally more engaging to an audience, but on IG it seems the opposite.....or is it just that people watch the video but just don't double tap after? Interested to hear people thoughts on this. Right now I have changed my method up a bit and I am now only posting video's in my story and keeping my posts as photos to see how my audience responds.