Video campaign on Google Ads

e.pullo · Nov 21, 2022

Hi, I've noticed that lately my video campaign CPV has been going up a lot. In my company we usually take an old video campaign, insert the new data and make Google Ads work with a few improvements on our side. But lately it doesn't work anymore. Know if there has been any change or if the costs of these campaigns have risen?
In practice, until August we always manage to have a CPV of around €0.017, while now it always reaches €0.023

Tilko · Nov 21, 2022

You're forgetting there's black friday coming up as well as Christmas, december shopping in general. Cost of advertising always goes up during this time, it's normal. A lot of advertisers stop their ads due to such peak of cost at this time.

TextExploit · Nov 22, 2022

e.pullo said:
Hi, I've noticed that lately my video campaign CPV has been going up a lot. In my company we usually take an old video campaign, insert the new data and make Google Ads work with a few improvements on our side. But lately it doesn't work anymore. Know if there has been any change or if the costs of these campaigns have risen?
In practice, until August we always manage to have a CPV of around €0.017, while now it always reaches €0.023

0.023 is reasonable. I would expect a lot higher CPV in these times of black friday and so. So, you might want to wait after holidays to resume your ads, or continue running them at a higher premium to compete for hungry buyers

Video campaign on Google Ads

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