I'm running a CPC campaign that I'm also allowing on the extended network.
Monthly searches for the campaign are less than 1K searches. The cost per click is 2-4$ as it is a low-competition niche.
I've blocked all apps as they provide piss poor engagement rates. A lot of clicks but either never make it or 0 seconds of activity.
The extended ad network is not as bad but still fairly poor. Should I expect this to improve with time?
As this is a local services. I've narrowed the ad times to a window to when the business is open. Late night clicks tend to be poor performers too.
Monthly searches for the campaign are less than 1K searches. The cost per click is 2-4$ as it is a low-competition niche.
I've blocked all apps as they provide piss poor engagement rates. A lot of clicks but either never make it or 0 seconds of activity.
The extended ad network is not as bad but still fairly poor. Should I expect this to improve with time?
As this is a local services. I've narrowed the ad times to a window to when the business is open. Late night clicks tend to be poor performers too.