1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Using Twitter Ad Campaign to promote site/merchandise

Discussion in 'Social Networking Sites' started by KingJoff, Mar 19, 2014.

  1. KingJoff

    KingJoff Newbie

    Joined:
    Feb 22, 2014
    Messages:
    30
    Likes Received:
    1
    I recently saw a promotion for $50 free in advertising through twitter, so I decided to test it out. I picked to do an account promotion campaign and put the bid at 35 cents per follower gained through the promotion. I was actually fairly surprised to see that it worked pretty well, I picked two tweets to promote that the user sees after clicking on my account and the amount of engagements the tweets received were pretty solid (clicks, retweets, favorites.) Now, Twitter has another promotion you can do that actually promotes your tweets in people's timelines, but you pay per engagement for that instead of per follow like you do with the account promotion campaign I did, so you'd spend a lot more doing that. I am in the process of creating a website that I am going to sell merchandise through, and had an idea to do an account promotion and have the promoted tweet people see after clicking on me be a picture of the shirt I am selling and a link to the website. What's great is Twitter also has a conversion tracking option that you can add to your website that allows you to keep track of how many people purchased an item after seeing my promoted account, so you'll be able to tell if it's worth it. I was just wondering if anyone has tried this method before and if you had any success doing it.
     
  2. innosoft

    innosoft Jr. VIP Jr. VIP Premium Member

    Joined:
    Nov 25, 2008
    Messages:
    1,632
    Likes Received:
    639
    Occupation:
    Software Developer, SEO
    Location:
    Office
    Home Page:
    Its new for me.. does it really gets you good coverage and traffic? For 50 bucks how much actual followers u got?
     
  3. KingJoff

    KingJoff Newbie

    Joined:
    Feb 22, 2014
    Messages:
    30
    Likes Received:
    1
    At 35 cent bid you'll get 142 followers from it (That's what I got) you only pay your max 35 cent bid every time you get a follower and it seems like if any of them unfollow you get your money back as well. Not great for $50, but you can also see how many users click your tweet which was 8000ish for me. Not sure what the click/engagement total would be if it was promoting my site/merch instead of a funny tweet, but it would pay for itself if just a couple people went to the site and made a purchase.