Using TikTok for B2B?

Amanda Fischer · Feb 25, 2020

Hi everyone, I wanted to know if using TikTok for B2B Lead Generation is a good idea or not? I mean what harm can it bring? Will it be suitable? Has anyone tried it, if so then what results did they achieve? Let me know. Thanks!

kinglion · Feb 25, 2020

Tiktok is really bad for b2b

Tiktoks main audience are teens.

For b2b leads check linkedin, Facebook or even Twitter

nakamura · Feb 25, 2020

10 years old children don't have businesses......and if I look at these people I don't even think they will ever have any business...or job

Milagro · Feb 25, 2020

Can one generate traffic from tiktoks

Stifl · Feb 25, 2020

I totally have to agree with @kinglion

The only way I have seen serious companies use Tik Tok was for hiring (and some use content marketing, but that's B2C).

Amanda Fischer · Feb 28, 2020

kinglion said:
Tiktok is really bad for b2b

Tiktoks main audience are teens.

For b2b leads check linkedin, Facebook or even Twitter

Interestingly, I came across this post on Linkedin today while scrolling through #b2b. And I have read a number of blogs about my question that's why I asked, what is the implementation?

OpenSauce · Feb 28, 2020

b2b? Try your business pitch on a bunch of chimpanzees and you'll know how effective it will be on TikTok

Setox · Feb 28, 2020

TikTok traffic is good for some niches but certainly not for B2B, you'll just have a list with a low CR.

Likesups · Feb 29, 2020

TikTok is good for traffic generation not for the b2b.

Williamsonsondvn · Mar 1, 2020

kinglion said:
Tiktok is really bad for b2b

Tiktoks main audience are teens.

For b2b leads check linkedin, Facebook or even Twitter

nakamura said:
10 years old children don't have businesses......and if I look at these people I don't even think they will ever have any business...or job

Although I agree, depending on your target niche, there's way more suitable platforms for b2b.
However, don't let this fool you based on where TikTok is currently going.

The b2b audiences on TikTok are steadily increasing, especially if you know how to find these niches. Just think about 'US-based businessowners & entrepreneurs'.
It's a big upcoming niche on TikTok. The numbers aren't as big as on, say, IG or LI, obviously, however, there's also less competition.

I wouldn't be surprised if TT becomes a good attention place for B2B over time.

Amanda Fischer said:
Interestingly, I came across this post on Linkedin today while scrolling through #b2b. And I have read a number of blogs about my question that's why I asked, what is the implementation?

I cringed reading this link. Lol. She provides absolutely zero value in what she is saying? But I get what you are saying.

deedee1whoa · Mar 1, 2020

Stifl said:
I totally have to agree with @kinglion

The only way I have seen serious companies use Tik Tok was for hiring (and some use content marketing, but that's B2C).

Who are they hiring? lol

Stifl · Mar 2, 2020

deedee1whoa said:
Who are they hiring? lol

System administrators and marketers mainly. But I've also seen construction companies.

tom1 · Mar 2, 2020

this is very bad idea

deedee1whoa · Mar 2, 2020

Stifl said:
System administrators and marketers mainly. But I've also seen construction companies.

How exactly are they using TikTok, out of every other online platform, to hire those people? lol

Stifl · Mar 2, 2020

deedee1whoa said:
How exactly are they using TikTok, out of every other online platform, to hire those people? lol

They are using the advertisement feature of TikTok. Of course they are targeting newcomers in that field (16-25 y/o). Also noteworthy: in my country there are shortages of employees in those fields.

deedee1whoa · Mar 2, 2020

Stifl said:
They are using the advertisement feature of TikTok. Of course they are targeting newcomers in that field (16-25 y/o). Also noteworthy: in my country there are shortages of employees in those fields.

And which country is that? If it's not a secret, of course

Stifl · Mar 2, 2020

deedee1whoa said:
And which country is that? If it's not a secret, of course

Austria

Amanda Fischer · Mar 2, 2020

Interestingly, Forbes covers on a topic that I scrolled through on my Twitter TL was something along the lines of how can startups leverage from TikTok or something like that and I forgot to save the link for posting here.

Amanda Fischer · Mar 5, 2020

Anyone? Clueless? Let me know please! Thanks!

Using TikTok for B2B?

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