Using target keywords in reviews for local seo

Just listened to this local seo podcast - https://kalicube.pro/podcast-series/digital-elite/ricprodriguez

They were talking about how google are using (and highlighting) review data to understand features offered by local businesses.

“Coffee shops with free wifi” was the example they used, and when I searched for this, it does highlight the mention of free WiFi within reviews for local business listings.

I don’t know if people are doing this already, but it just made me think of generating reviews that include target keywords, and whether or not that would be a local seo ranking factor.

Yes I can second that. Since long we have been adding keywords in reviews and it helps rank them better for those keywords. Several of our clients send us specific keywords to use them for reviews content.

Thanks so say we want to rank cake shop New York, so I go to it’s listing and put best cake shop New York and blah and put up some reviews so it should rank?

Valuable info, Thank you!

I am working on a project related to this, im glad that is backed up this way!

It also helps with potential clients looking through the reviews and seeing their problem mentioned