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Using print ads for an online service

Discussion in 'Offline Marketing' started by ClThis, Nov 26, 2009.

  1. ClThis

    ClThis Regular Member

    Joined:
    Oct 27, 2009
    Messages:
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    Occupation:
    Merchant Services
    Location:
    USA
    As I stated in a post I put up, I am starting my second major project - after 6 months of working on it. This project is grey hat.

    My situation is this:

    1. It is an all online product, a member service where people come and use site only, so they need access to a computer

    2. I know all my online marketing tactics, which I have to pay for which I can use for free, and BH methods

    3. People will be calling based on blind ads, both online and offline.


    My question:

    I am thinking of using print media, like http://www.nationwideadvertising.c0m. Those of you who run online businesses, do you use these services ever? My risk would be that these people do not have computers or knowledge of how to use one, so what is the point of my service even if they call. My call center has to tell them its online only. Is it worth putting the money into or should I stick with online ads only?

    Good answer would be like:

    I get 500 calls a day, 400 have computers, 200 know how to use them and 20 sign up.


    I could do the math from there, just wondering if dropping $$ into blind ads is worth it.
     
  2. ClThis

    ClThis Regular Member

    Joined:
    Oct 27, 2009
    Messages:
    392
    Likes Received:
    228
    Occupation:
    Merchant Services
    Location:
    USA
    Anyone...anyone use offline ads for online only services? [​IMG]
     
    Last edited: Nov 29, 2009