Using In-Page Analytics to study click behavior

My main money site is a Wordpress membership site. While my primary goal is to convert visitors into members, I also get additional revenue from ads as well.

I'm looking at my in-page analytics, and I am finding a very high click rate on my Wordpress profile. I'm using one of the keywords that I am targeting as my profile name, and apparently those words are irresistible to visitors.

Right now those clicks are totally wasted, and I hate for my users to waste clicks (that's leaving money on the table) ... so guys any ideas how monetize all these clicks?

link your profile name to the member sign up