Using IG and FB ads to sell offline

So basically In my country there is a town on coast that each year visits 500.000 people.
This is during 90 days of summer (june 1st - september 1st)

Since people in my country don't reach well to usual trends characteristic to first world countries this is a rare opportunity where i can sell a product locally to international customers.

So basically if I FB and IG target radius od 25km (20 miles lets say) constantly every day on Instagram and FB and offer them product that can be delivered to them in less than 30 minutes (which I can do) i think it could boom. The whole thing could explode.

So lets say I get custom phone case printer and I offer them 3-4 designs with their names on the back or something. All they have to do is choose design, color, and tell me what to write on the case and give me the name of their hotel or address of person they rented apartment from.

iphone case 99c
printing per case 0.10c
fuel to them .50c
cost: 2 euros
Sell them for 10e

profit 8e.

Each day I run ad for 8 euros. If that ad brings one customer (and I assume with 8e i can hit 3000 people) that ad is payed of.

Repeat for 90 days of season.

Sell each day 5 cases thats 32euros x 90 days = 2800e MINIMUM PROFIT.

Thats only with phone cases.

Anyone have an idea how to make this even better?

The people coming during the summer, are they tourists from outside the country or inside the country?

Get marketing data on why people buy what they buy during that season from your country . iPhone is a huuuuuuuuuge major market so I get why you picked it . I’d have 3-5 of these outlines drawn for the season at the very least all sharing the same markup values ...

kasher9 said:

The people coming during the summer, are they tourists from outside the country or inside the country?

Click to expand...

european countries, lots of russians and US
i was thinking separate campain on russian and on english

chrisis4ever said:

Get marketing data on why people buy what they buy during that season from your country . iPhone is a huuuuuuuuuge major market so I get why you picked it . I’d have 3-5 of these outlines drawn for the season at the very least all sharing the same markup values ...

Click to expand...

its not really available. then again you have half a million people concentraded on 40mile radius whatever you sell there is market

Guys, anyone?

Try not to assume the number of people who will buy the product before you actually test the ads. You will feel very upset if things dont turn out as expected.

Just plan, test the ads and see the results and analyze the data from there. Make your conclusion based on the data you get from the ads.

quite difficult to do since you have build up of the season - season peak - drop of season each period lasting lets say 20-30 days.

What i will do is simply make everyone see the ads. period.