Using Google Trend to Find Untapped Opportunities

Use Cases:

• It helps in title selection. You can find out which keyword is being searched the most in the respective country.
• Finding hot areas to rank your keyword. Helpful for local SEO companies. You can see where the competition is less competitive.
• Finding the keywords that you think are more popular, but they're not. In the USA, people are now more interested in buying a gaming PC instead of a gaming laptop.

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Link: https://trends.google.com/

While this is true, if something is trending then you're surely too late. Ads will be too expensive and you surely won't have enough time to rank for anything worth it until the trend faids away. You'll usually want to work on something that isn't already searched by millions of people

This will ONLY work if you have a bit of authority on your site or channel.

If you have a new domain or channel, then forget about any trend lol.

There are SAAS tools built around this, this is not a new idea. And when you think you've caught a gem on Google trends, believe me when I tell you that there are lots of people who knew about it weeks or even months before you did.

This of course doesn't apply for very small volumes or small local SEO (there are plenty of opportunities with low competition there).