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Using freebies to sell [review my method]

Discussion in 'Offline Marketing' started by bestfriend2, Dec 26, 2012.

  1. bestfriend2

    bestfriend2 Newbie

    Joined:
    Dec 18, 2012
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    Hey,

    The basic story is I'm a photographer creating virtual tours which directly link into customers places page (I'm basically shooting google streeview inside business, and registered with google to do so).

    I've had success with going door to door, however this takes a lot of time and effort. So I'm thinking of a way to streamline the process.

    I'm planning on either bulk emailing (or bulk posting) a free document to business, on how to set-up their own places page and the benefits on doing so (it's a prerequisite to the tours anyway). I'll only send this to businesses who don't have a verified places listing. Now, I don't want it to seem too sales'y, or make it seem like I've contacted every business in the area. So I was thinking of targeting the businesses more directly, using names (where possible), and tailoring each email/letter to the customer.

    I would send them something like this (this is only a template, I will get someone to copywrite it properly before sending).


    My question is, do you think this method could be succesfull? Obviously the only real test is to go out and do it. But is the idea sound, should I try to sell them my service directly in the first letter, or would it be better to follow up in a second letter/call/drop-in with the sales pitch?

    Thanks for any help!
     
  2. OfflineMaster

    OfflineMaster Registered Member

    Joined:
    Dec 20, 2012
    Messages:
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    Occupation:
    Mentoring, Coaching, Training, Appointment Setting
    Location:
    USA
    Home Page:
    We currently have calling campaigns for 2 videographers. Basically, we have lists of different types of businesses that can benefit from having a short video on their homepage. We call, ask them if they'd like to see some samples and set up an appointment for our videographer to call or stop in...they go in and sell themselves.

    Emails probably won't work as well on this niche because they won't check them and you are soliciting people that don't think they need you...you need to present to them face to face once they show some type of interest, and when you can SHOW them your work.

    In addition, the market is SATURATED with SEO/Website people (like the ones here and all over) that are doing everything from calling, to dropping in, to emailing, to postcards...once they read "google" in your email, it's out the door.