Using expired domain for money site - advice needed

rankjuice · Aug 9, 2018

I have just bought a decent expired domain that has some strong links in the niche I am going into.

All of the links are targeting 'http://www'

Would adding an ssl certificate cause any loss of link juice (as the links would be redirected to the 'https://www' variant)

One of my other sites rankings had never come back after changing to ssl, so im wondering if I would just be shooting myself in the foot by doing this

Nargil · Aug 9, 2018

To some extent yes, but nothing dramatic. 301 redirects carry the juice. Feel free to go with SSL.

rankjuice · Aug 10, 2018

Nargil said:
To some extent yes, but nothing dramatic. 301 redirects carry the juice. Feel free to go with SSL.

Thank mate. Also, will this have any impact on the domains age in the eyes of google?

I'm guessing they only consider the root domain, but thought I would double check with you.

marios_521 · Aug 10, 2018

rankjuice said:
One of my other sites rankings had never come back after changing to ssl, so im wondering if I would just be shooting myself in the foot by doing this

I think you have to give some time to Google to see the changes and update its index.

AngelSeo · Aug 10, 2018

rankjuice said:
Thank mate. Also, will this have any impact on the domains age in the eyes of google?

I'm guessing they only consider the root domain, but thought I would double check with you.

Yep, only the root domain age matter (although Google denies domains age to be ranking factor at all).

Nargil · Aug 10, 2018

rankjuice said:
Thank mate. Also, will this have any impact on the domains age in the eyes of google?

I'm guessing they only consider the root domain, but thought I would double check with you.

What "domain age"? This is the most bullshit abstract concept that has ever been made up by some random guru. Age is a factor, sure. How long has the website (not domain) been around, how long has the content been in index etc. Not some random registration date number.

If you bought a new auction/expired domain that has been deindexed or has just a homepage indexed, then it does not matter at all. Its age is 0. And even if it were indexed, then unless you recreate the content, then guess what. Age is 0.

GregFromMoonsy · Aug 12, 2018

First of all,
If you have in mind expired domain which was deleted long ago, it's possible that all link juice was reset by Google. The only one way to check it, it's create previous page and check keyword ranking in compare to historical. If link juice was canceled - ranks will be much worster.
If you not will check it now, never in future you not will be able to check it.
PBN without the power of links, it's just wasting time, money and assets.

At second,
If you have in mind do 301 from all pages to homepage you also will lose link juice.

swords12 · Aug 13, 2018

So if all the strong links are pointing to http:// www <-- you'll have to keep this respective link in order to allow the link juice to flow to that URL - https and http are different domains altogether, and they are not the same.
You can do a 301, but you will need to ensure that the 301 is redirecting to the proper long URL as well, as some would redirect to just the root -- if you intend to do so, then no harm done.
However, the 301 will never pass 100% link juice - perhaps 50% to 90% max, due to various factors involved.

drstew · Aug 14, 2018

If the domain is worth while, setup a Google Search Console account for it and setup HTTPS correctly.

Using expired domain for money site - advice needed

rankjuice

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