Hello all. My name is Dave Snyder. I am the CEO of CopyPress, and I will be speaking at the conference. I want to explore how to use content and native advertising to mask link buying, but also want to get feedback on concept you may want to discuss within this vein. When I say "content" I mean multi-format content created for viral purposes. What I want to explore in this session is how to use these initiatives to camouflage link purchases that are becoming riskier.