Using Cause & Effect Academic Style in Ads Copy?

Hi.

I'm trying to make a landing page for the product I want to promote in clickbank.

In my university, there is a course called "Research and writing skills".
It is mean for dear engineers to document or write academic article.

Here are the structure given by my dear lecturer.


Introduction
Lead in statement.
Topic definition/information.
Importancy.
Thesis statement showing 3 causes.

Background
Set present context.
Histrorical background.
Keyterms.

Cause
Heading.
Topic sentence.
Relevant information.
Example/expert opinion.
Reference.

Transition Statement
Linking both 3 causes and 3 effects.

Effect
Heading.
Topic sentence.
Relevant information.
Example/expert opinion.
Reference.

Conclusion
Restatement of thesis statement.
Summary of main points.
Implications/suggestions.
Memorable ending.


My question is...
Is this appropriate to write a landing page or sales letter?
If it's not, where the structure we need to change?

Any input is appreciated.

By the way, I'm no copywriter, but it seems okay.

From what I know about copywriting, it is important to use a tried and tested format because you'll be risking the effectiveness of the pitch if you experiment. Maybe you can pick a sales letter off the internet and analyze its structure.

Hmm. I've been meaning to write an online sales letter myself. One of these days, I'll try to see if your structure resembles the good ones I can find.

That looks like a pretty good structure (but I am an engineer too haha). As kanshu said, have a look at some successful sales letters too. Set up a split test and test it against what you think will work well and see how you go. You might be suprised. My original, that followed no ones rules, still does better than traditional methods but I have no problem if I am proven wrong

kanshu said:

By the way, I'm no copywriter, but it seems okay.

From what I know about copywriting, it is important to use a tried and tested format because you'll be risking the effectiveness of the pitch if you experiment. Maybe you can pick a sales letter off the internet and analyze its structure.

Hmm. I've been meaning to write an online sales letter myself. One of these days, I'll try to see if your structure resembles the good ones I can find.

Click to expand...

Actually I'm just want to write the landing page that pre-sale the product I'm promoting...

Any recomendation?

herron said:

That looks like a pretty good structure (but I am an engineer too haha). As kanshu said, have a look at some successful sales letters too. Set up a split test and test it against what you think will work well and see how you go. You might be suprised. My original, that followed no ones rules, still does better than traditional methods but I have no problem if I am proven wrong

Click to expand...

Heys what type engineer are you?
If I graduate, I'll be Civil and Construction Engineer...

I think I will try this format too...
No one rules except me eh? :cow_yello

Incidentally, I'm a civil engineer also. But I'm now more of a software engineer.

I am aeronautical engineer and this copy really could fly.

kanshu said:

Incidentally, I'm a civil engineer also. But I'm now more of a software engineer.

Click to expand...

I SUPPOSE to grad as Civil and Construction Engineer (Double Degree)...

but...

now I'm not sure... (IM-ing make me change my direction a little bit.) :cow_yello

blackma said:

I am aeronautical engineer and this copy really could fly.

Click to expand...

Which copy?
The cause and effect style?

Lol. Nice pun.

wgn_white said:

Heys what type engineer are you?
If I graduate, I'll be Civil and Construction Engineer...

I think I will try this format too...
No one rules except me eh? :cow_yello

Click to expand...

hehe. I'm microelectronics