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Using Cause & Effect Academic Style in Ads Copy?

Discussion in 'Clickbank' started by wgn_white, Oct 20, 2009.

  1. wgn_white

    wgn_white Regular Member

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    Hi.

    I'm trying to make a landing page for the product I want to promote in clickbank.

    In my university, there is a course called "Research and writing skills".
    It is mean for dear engineers to document or write academic article.

    Here are the structure given by my dear lecturer. :)


    Introduction
    Lead in statement.
    Topic definition/information.
    Importancy.
    Thesis statement showing 3 causes.

    Background
    Set present context.
    Histrorical background.
    Keyterms.

    Cause
    Heading.
    Topic sentence.
    Relevant information.
    Example/expert opinion.
    Reference.

    Transition Statement
    Linking both 3 causes and 3 effects.

    Effect
    Heading.
    Topic sentence.
    Relevant information.
    Example/expert opinion.
    Reference.

    Conclusion
    Restatement of thesis statement.
    Summary of main points.
    Implications/suggestions.
    Memorable ending.


    My question is...
    Is this appropriate to write a landing page or sales letter?
    If it's not, where the structure we need to change? :)

    Any input is appreciated. :eek:
     
  2. kanshu

    kanshu Regular Member

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    By the way, I'm no copywriter, but it seems okay.

    From what I know about copywriting, it is important to use a tried and tested format because you'll be risking the effectiveness of the pitch if you experiment. Maybe you can pick a sales letter off the internet and analyze its structure.

    Hmm. I've been meaning to write an online sales letter myself. One of these days, I'll try to see if your structure resembles the good ones I can find.
     
  3. herron

    herron Regular Member

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    That looks like a pretty good structure (but I am an engineer too haha). As kanshu said, have a look at some successful sales letters too. Set up a split test and test it against what you think will work well and see how you go. You might be suprised. My original, that followed no ones rules, still does better than traditional methods but I have no problem if I am proven wrong :)
     
  4. wgn_white

    wgn_white Regular Member

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    Actually I'm just want to write the landing page that pre-sale the product I'm promoting...

    Any recomendation?

    Heys :D what type engineer are you?
    If I graduate, I'll be Civil and Construction Engineer...

    I think I will try this format too...
    No one rules except me eh? :cow_yello
     
  5. kanshu

    kanshu Regular Member

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    Incidentally, I'm a civil engineer also. But I'm now more of a software engineer.
     
  6. blackma

    blackma Power Member

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    I am aeronautical engineer and this copy really could fly.
     
  7. wgn_white

    wgn_white Regular Member

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    I SUPPOSE to grad as Civil and Construction Engineer (Double Degree)...

    but...

    now I'm not sure... :p (IM-ing make me change my direction a little bit.) :cow_yello

    Which copy?
    The cause and effect style? :confused:
     
  8. Ontopic

    Ontopic Registered Member

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    Lol. Nice pun.
     
  9. herron

    herron Regular Member

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    hehe. I'm microelectronics ;)
     
  10. gb1000

    gb1000 Registered Member

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    Hey man the copy structure i use i got from eban pagans print persuation:
    ·[FONT=&quot] [/FONT]Benefit driven headline
    ·[FONT=&quot] [/FONT]Subhead
    ·[FONT=&quot] [/FONT]Ask some questions that show you understand where your prospect is at and remind them about the pain they are in and the state that they are in right now.
    ·[FONT=&quot] [/FONT]Powerfull analogy or story. How you solved the same problem. How you discovered the solution thats going to work for them.
    ·[FONT=&quot] [/FONT]Its not your fault, there is hope. (its never their faults. Eg parents fault)
    ·[FONT=&quot] [/FONT][give away content]
    ·[FONT=&quot] [/FONT]Proof
    ·[FONT=&quot] [/FONT]What it is and whats in it
    ·[FONT=&quot] [/FONT]Bullets
    ·[FONT=&quot] [/FONT]Who needs it who doesn’t
    ·[FONT=&quot] [/FONT]What makes it different
    ·[FONT=&quot] [/FONT]Wrap it up
    ·[FONT=&quot] [/FONT]Price
    ·[FONT=&quot] [/FONT]Guarantee
    ·[FONT=&quot] [/FONT]Close
    ·[FONT=&quot] [/FONT]Sig
    ·[FONT=&quot] [/FONT]Ps
    ·[FONT=&quot] [/FONT]Testimonials