Hi. I'm trying to make a landing page for the product I want to promote in clickbank. In my university, there is a course called "Research and writing skills". It is mean for dear engineers to document or write academic article. Here are the structure given by my dear lecturer. Introduction Lead in statement. Topic definition/information. Importancy. Thesis statement showing 3 causes. Background Set present context. Histrorical background. Keyterms. Cause Heading. Topic sentence. Relevant information. Example/expert opinion. Reference. Transition Statement Linking both 3 causes and 3 effects. Effect Heading. Topic sentence. Relevant information. Example/expert opinion. Reference. Conclusion Restatement of thesis statement. Summary of main points. Implications/suggestions. Memorable ending. My question is... Is this appropriate to write a landing page or sales letter? If it's not, where the structure we need to change? Any input is appreciated.