Using Adwords - does it affect your SEO efforts?

Hello,

In your experience does Adwords affect your SEO efforts?

Once you’re a paying customer do you think you’ll be forever consigned to the second or third page?

It would make sense for Google to make you reliant on Adwords.

What are your thoughts?

J

I believe it does affect for the better, given that you have maximized your usage of AdWords. I don't think AdWords is there for you to be reliant on it but for you to efficiently work with.

Leah

Yes! Absolutely. I'll give you a tip .. if you set up campaigns with 'All Features', and then create dynamic targets based on Google index of your website, this will tell you exactly how Google sees your website. For example if your content is primarily about Socks, but some is about Underwear, it might say website coverage Socks 76% Underwear 24% etc.. This is really powerful in understanding how your website is being indexed. I'll also say that I'm certain some PPC clicks slip through the cracks, resulting in "Other"-type Organic traffic. In other words, Google, and every other reporting tool for SEO believes you received more organic clicks. The more traffic you receive, the higher your Alexa rank will be. And so on.. So it all really does play off each other.

Thanks guys.

I have a network of eCommerce sites.

Some rank well, others not so. I want to start an Adwords campaign on one, but I’m scared to initiate it as Google might slightly penalise my entire network because “this guy pays, so lets keep him reliant on Adwords”.

What do you think?

JimmyWong said:

Thanks guys.

I have a network of eCommerce sites.

Some rank well, others not so. I want to start an Adwords campaign on one, but I’m scared to initiate it as Google might slightly penalise my entire network because “this guy pays, so lets keep him reliant on Adwords”.

What do you think?

Click to expand...

I do have a theory about this but really only when it's tied into big conversion tracking. Say you received 500 calls per day, but Google only knew about 1-5 of those conversions. They'd think you spent a lot more than you earned. These days I try to be less timid with the numbers, because it's too hard to manage 100+ campaigns without a little risk and a lot of tracking. They don't and can't know everything. Actually Google is somewhat of a joke. As a company. I've had first hand experience, complimented by every Google 'expert' I've spoken to. They are a crap show! Seriously! They delegate these groups of 3-5 people to manage all of these tiny departments in Google. And then, none of them communicate with each other. It's really bizarre and through a lot of monthly cost I've had a great personal experience with them to conclude they are a joke. Just saying.

I'll add to this to help you specifically, @JimmyWong. I'm not sure what your network of eCommerce sites entails due to lack of details but if you're going to make them a true network do it properly. They would all need to be separate entities, you can't sell shoes and link to someone else that sells shoes with the same terms. So if I want to rank for ... Arizona Shoes, I wouldn't say <a title="Arizona Shoes" href="someothersite.com/Arizona-Shoes" rel="nofollow">Arizona Shoes</a>, because you're declaring the other site to be what you want to rank for. If you really want to make a great network of websites, find abandoned directory websites with backlinks, and recreate the directory in a mostly unbiased way, but showcase all of your companies in proper categories. Sign up for every possible company webpage in the mainstream, i.e. Yelp (free company page with backlink), Thumbtack (free company page with backlink), Angies List (free company page with backlink). Optimize your product meta tags, try to make it a goal to show up on Google Shopping. This is how you'll succeed. Post blogs on your website && on the newer Google blogs. Create a "Google Website" back linking to your website. Social media. Facebook. Etc. These all have really high power. You could have a no-name company, but show up on the first page because of any of these listed sites. And in that case, you're providing power to your domain, and domain authority for your terms. Edit: Here's a another tip ... If you don't have a business location, make your primary business your residential home address. You'll show up on the maps locally within 1 or 2 reviews. This is VERY powerful. 1 single review saying, "BEST PIES!", got one of my clients #1 anywhere in my state for best pies. Edit2: They were on the local news because of it without trying..

gomhon said:

I do have a theory about this but really only when it's tied into big conversion tracking. Say you received 500 calls per day, but Google only knew about 1-5 of those conversions. They'd think you spent a lot more than you earned. These days I try to be less timid with the numbers, because it's too hard to manage 100+ campaigns without a little risk and a lot of tracking. They don't and can't know everything. Actually Google is somewhat of a joke. As a company. I've had first hand experience, complimented by every Google 'expert' I've spoken to. They are a crap show! Seriously! They delegate these groups of 3-5 people to manage all of these tiny departments in Google. And then, none of them communicate with each other. It's really bizarre and through a lot of monthly cost I've had a great personal experience with them to conclude they are a joke. Just saying.

Click to expand...

Thanks for your two replies, I really appreciate it!

I have loads of eCommerce websites, none that are linked together, seperate entities if you will. Some are in a similar niche, others not. For example - eCommerce site 1 - Kids hates, ecommerce site 2 - kids gloves, and so on. Some are spread over different hosting plans, but similar WHOIS data. These are high quality Magento2 sites with lots of work put in, not run of the mill rinse and burn Shopify jobs.

Those are some great tips, I feel i DO need to do what you wrote and make them more official. Thank you!

For years I've been afraid to link together OR run Adwords incase I sink the entire setup.

Business was going great, but recently it's really up and down with G's algorithms, so I'm thinking about doing Adwords.

Part of me hopes you're right and Google are incompetant, and I start an Adwords campaign and it goes well. I genuinely believe this might be the case.

Once again, thanks for taking the time to reply.

Other than maximizing your visibility and compliance when listing your website on the search engine, so far, I am unable to find any co-relation between advertising your site on Adwords, and subsequently drastically boosting your SERP ranking in the process for your website.
Although having an Adwords account and having your site's URL verified and added onto Adwords is a good method to establishing that your site is a legit site and not a splog, it may provide a tiny boost, but not dramatic boost to get all the way to top 10 or something like that.
A legit and properly registered site would break your site away from being listed as splog, but it does not necessarily provide a major SERP boost in the process, maybe a small one like SSL, etc.

I dont think so, they are not that bad.