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Using 301 to Experiment with Different Domains?

Discussion in 'Black Hat SEO' started by consultant, Aug 4, 2011.

  1. consultant

    consultant Newbie

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    I've got a new website. The domain was registered 2 months ago. The domain was chosen since it has the keyword phrase I initially targeted in the right order without hyphens. Let's say the keywords are "pretty good phrase" Let's call it. prettygoodphease I bought 100 directory links for it. It's currently got 17 linking root domains, 2400 total links according to open site explorer. It's not in anything with high PR yet, like DMOZ.

    I did more rigorous keyword research recently and found a keyword phrase that is very similar but has about 3 times the search volume according to the google adwords keyword tool. Let's say this phrase is "even better phrase " and the domain is evenbetterphrase This is the primary phrase I now want to target.

    It is a site targeting a city area so the city name is one of the words in the keyphrase and the competition is much lower than the global, non-city specific phrase.

    I also have my own brand name domain which I've only used for e-mail and never hosted a website on. It contains none of the keywords or any words similar or close. It is one word (my last name). However, this domain is over 15 years old, yep, registered in 1996.

    Since it is so new and the backlink profile is pretty weak I assume it is not too late to move it to a different domain and 301 redirect it without running into issues. I was thinking this could almost serve as a good test to see how much the domain name makes a difference.

    So I've got 3 domains to choose from:

    a) prettygoodphrase (in use now, 2 months old with some backlinks)
    b) evenbetterphrase (brand new, not being used)
    c) brand (my brand, 15+ years old, never hosted a site on it, just used for e-mail, my preferred domain name if I had the choice)

    Can I 301 redirect domain (a) to domain (b), wait for a crawl and re-index and see where I end up, then 301 to domain (c), wait for re-index and if same or better rank stay at (c), if worse rank, go back to (b) ? Essentially this will show me the effect of the domain name on the rank, keeping in mind supposedly 301 only carries 90-95% link juice.
     
  2. themidiman

    themidiman Power Member

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    I would 301 a to b, and leave it at that. I personally believe that a keyword rich domain is better than an aged domain that has nothing to do with the phrase. Plus, no website on domain c, so basically starting from scratch as far as rankings are concerned.

    Just My Opinion
     
  3. consultant

    consultant Newbie

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    And to add to that, my brand may be associated with a business that has nothing to do with the current website in the future.
     
  4. themidiman

    themidiman Power Member

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    Good point, hadn't thought about that. Yeah, I have also found that my CTR within the serps is lower if the domain isn't related.
     
  5. BLACKHAT1984

    BLACKHAT1984 Regular Member

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    Yeh that's a fatal flaw in google's algo that I'm surprised they haven't caught on to yet. You buy cheapfishfood.com, ur gonna jump to top 5 with very little work for cheap fish food. Buy .us or .uk etc and ull jump up for that country's tld also. Done it many times
     
  6. themidiman

    themidiman Power Member

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    I think the reasoning behind it is pretty simple though. If you have the domain cheapfishfood.com, what the hell else are you going to make the site about besides......cheap fish food. That's why I really don't see that changing, they may not continue to rank them as high so quickly, but I think the EMD is one of the most powerful starting points for any site.
     
  7. BLACKHAT1984

    BLACKHAT1984 Regular Member

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    Lol I suppose so but then with that logic, I was trying to beat sky tv who were suing me over owning watchskyonyourpc.com. I claimed it was a site for watching the sky haha....didn't work