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- Mar 28, 2015
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Many people struggle with ideas for writing local SEO content focused on their respective local areas.
What do I write? And will anyone even read it?
The good news is that you can use Google Trends to produce hyper-local content targeting specific areas around your clients business and better yet, you’ll know there is genuine interest because you’ve done the research.
For example:
Let’s say you have a client who runs a local law practice in Houston, Texas.
Enter ‘lawyer’ as the search term into Google trends and under the location filter choose ‘Houston TX’ and time filter ’Past 12 months’.
Here’s the result:
As you can see, Google Trends shows you specific areas across Houston where the most interest for lawyers has been in the past 12 months including related search terms.
Now you have some great options:
For example: Create hyper-local content that targets these specific areas and start driving highly targeted traffic to your clients business.
Example: You could create a piece of content focused on ‘Personal Injury Lawyer in Sugar Land’ or ‘What to do if you’ve been unfairly dismissed and work in Pasadena’.
You could then take your piece of content and request to get it featured in one of the local newspapers or local blog sites.
The options are endless and they all result in drumming up more business for your local SEO clients.
What do I write? And will anyone even read it?
The good news is that you can use Google Trends to produce hyper-local content targeting specific areas around your clients business and better yet, you’ll know there is genuine interest because you’ve done the research.
For example:
Let’s say you have a client who runs a local law practice in Houston, Texas.
Enter ‘lawyer’ as the search term into Google trends and under the location filter choose ‘Houston TX’ and time filter ’Past 12 months’.
Here’s the result:
As you can see, Google Trends shows you specific areas across Houston where the most interest for lawyers has been in the past 12 months including related search terms.
Now you have some great options:
For example: Create hyper-local content that targets these specific areas and start driving highly targeted traffic to your clients business.
Example: You could create a piece of content focused on ‘Personal Injury Lawyer in Sugar Land’ or ‘What to do if you’ve been unfairly dismissed and work in Pasadena’.
You could then take your piece of content and request to get it featured in one of the local newspapers or local blog sites.
The options are endless and they all result in drumming up more business for your local SEO clients.
