I know ebay has been ripping us off for quite some time now. 9% fees is just ridiculous! So here is a good way to get back at them. Recently they announced that they are removing insertion fees for small time sellers of less than 50 items listed. So what you do is go on ebay and create an auction or buy it now auction. When you list your item, make it look like an ad for your personal site. Which will help drive traffic to your site. Use graphics to put the url into it etc. I have a membership site and I use ebay to promote my product. I list the auction as buy it now for 13$ sale price for 1 year membership to my site. In the product description I make it look like a straight up advertisement for how great my product is, url included and all. Heres the funny part: if the user goes to my website to check it out, they'll notice my membership is only 10$. So they buy the product directly through my site instead of ebay! hahaha.