Use boolean operators for precise targeting on LinkedIn Sales Navigator

Looking to improve your targeting on LinkedIn Sales Navigator?

One tip is to use boolean operators to narrow down your search.

For example:

→ Use “Quotation marks” when looking for an exact match.

Searching Chief Marketing Offer will return related titles such as Chief Growth Officer & Marketing Director.

Searching “Chief Marketing Offer” will ensure all these words are included in their current job title.


→ Use NOT to exclude unwanted words.

“Chief Marketing Officer” might return “Chief Marketing Officer Assistant” profiles.

“Chief Marketing Officer NOT Assistant” will fix that.


→ Use OR to add more options.

“Chief Marketing Officer” will not return CMOs (except if they include both terms in their title)

“CMO” will not return Chief Marketing Officers.

“Chief Marketing Officer” OR “CMO” will return both.


In short

Stop searching: Chief Marketing Officer on Sales Navigator
Start searching: “Chief Marketing Officer” OR “CMO” NOT Assistant


How are your LinkedIn Sales Navigator prospecting skills, guys?

NOT Assistant is a critical part for all CXO searches. There are literally thousands of profiles with Assistant to CXO out there.

Yes, indeed! NOT assistant removes lots of irrelevant profiles