.us.com domains

Johngok said:

I don’t get some stuff:

1. Do the domains already have authority so no backlink is needed? If so, why do some domains 301 redirect to us.com ones, what’s the benefit?

2. If they already have authority, would they work as High DA backlinks? Would they pass this authority? If so, would they pass it by redirecting too?

3. What’s the benefit on registering a domain that resembles a real activity name, just to fill it in with casino stuff? Wouldn’t it be more convenient to register it with casino keywords?

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alwaysrank said:

.us.com domains don’t automatically have authority just because of the extension. Any SEO value comes from the specific domain’s backlink profile, not the subdomain provider itself. Some people use 301 redirects to pass link signals from expired or aged domains, but this only works if the original domain had real, clean backlinks. Using random brand-like names for casino content is usually done to look more legit or avoid spam filters, but relevance still matters and mismatched topics often weaken SEO value.

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