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url and keyword connection

Discussion in 'White Hat SEO' started by hanneshh, Apr 1, 2013.

  1. hanneshh

    hanneshh Newbie

    Mar 4, 2013
    Likes Received:
    Hey everyone.

    Im optimizing my first website now and I wanted to ask you guys a little bit about the url and the related keyword. If one would for instance be SEOing a website where people bought and sold running shoes (I'm just using shoes as an example, the product is not shoes), would it matter if the url would be: /running-shoes but the keyword used in that perticular page would be "buy running shoes" and "sell running shoes"?

    I'm wondering because if I use /running-shoes, I can have a dynamic page where people can both sell and buy shoes. But on the other hand, I think having two keyphrases "buy running shoes" and "sell running shoes" for the same page might not be as effective as having two different pages.

    Thanks :)
  2. shad0wslay3r

    shad0wslay3r Newbie

    Mar 10, 2013
    Likes Received:
    What about just having the single page rank for both terms?