url and keyword connection

hanneshh

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Hey everyone.

Im optimizing my first website now and I wanted to ask you guys a little bit about the url and the related keyword. If one would for instance be SEOing a website where people bought and sold running shoes (I'm just using shoes as an example, the product is not shoes), would it matter if the url would be: /running-shoes but the keyword used in that perticular page would be "buy running shoes" and "sell running shoes"?

I'm wondering because if I use /running-shoes, I can have a dynamic page where people can both sell and buy shoes. But on the other hand, I think having two keyphrases "buy running shoes" and "sell running shoes" for the same page might not be as effective as having two different pages.

Thanks :)
 
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