Urgency & Limited Time Offers

If experienced, how important is this? I’m thinking about offering top tier services for limited time + limited spots. I noticed with mass dm campaigns it brought a lot of attention, now I’m wondering if it is a necessary key to success. I can tell some of my audience are probably thinking they can buy from me “when ready” so looking to increase daily sales.

The key to using urgency and limited offer is to be genuine.

If your service genuinely has a limited capacity, letting your prospects know about this limitation will motivate them to buy now.

However, if you are offering a digital product that is not limited by capacity, artificially creating an urgency can make your business look pushy and salesy. Which has an opposite effect.