Unrealistic "impressions" with 0 leads

erentheyeagar · Feb 15, 2024

Hello guys, recently I'm faceing a lot of problems with my add accounts, I'm posting engagment campaign as always, And on the estimitad results I see extremly high daily views and converstions, but after luanching the campaign I get really high impressions (couple thouands for 1$) and 0 leads, And on another ad account I get really low impressions but do gets a lot of leads.
In the buttom line when I see really high impressions I know the camapaign is going to give me really bad results and when I see low impressions on another campaign on a different ad account I know its going to be good,
Both camps are exactly the same, same ad set, same audiance, same everything.
My old add acounts are running really good but the new ones can spend 200$ and get 0 leads, It's also going through "Learning phase" that literly ruin me everything.

If you guys can help me I will super appriciate that.

Important note: All my accounts are old, also the pages and the ad accounts themself, warmed up and everything.

MyBrocard · Feb 15, 2024

I think it's not about what accounts you have or how you run your ad campaign, it's about where you advertise it and what your audience is. It could also be about the products you are advertising.

As an example - you might be advertising pots to an audience of men 25+. But the audience of men 25+ doesn't need pots, some part of them may need them, but these people are very few.

Good luck!

MOND AGENCY MARKETING · Feb 16, 2024

Do you use traffic or conversion campaigns?

erentheyeagar said:
Hello guys, recently I'm faceing a lot of problems with my add accounts, I'm posting engagment campaign as always, And on the estimitad results I see extremly high daily views and converstions, but after luanching the campaign I get really high impressions (couple thouands for 1$) and 0 leads, And on another ad account I get really low impressions but do gets a lot of leads.
In the buttom line when I see really high impressions I know the camapaign is going to give me really bad results and when I see low impressions on another campaign on a different ad account I know its going to be good,
Both camps are exactly the same, same ad set, same audiance, same everything.
My old add acounts are running really good but the new ones can spend 200$ and get 0 leads, It's also going through "Learning phase" that literly ruin me everything.

If you guys can help me I will super appriciate that.

Important note: All my accounts are old, also the pages and the ad accounts themself, warmed up and everything.

SOCIAL MEDIA MARKETING · Feb 16, 2024

What type of advertising are you currently running? Conversions, traffic or messages. I think it has to do with the target audience

Emma Jenkins ads · Feb 16, 2024

The issue you're experiencing could be related to many factors, including how you set up and manage your ad campaigns, as well as how Facebook handles ad campaigns. You should check your campaign settings, review your audience, check your competition and budget, and the learning phase is the phase when Facebook collects data and optimizes campaign. During this period, campaign performance may be unstable.

Checkmate Ads Agency · Feb 17, 2024

have you ever run that campaign before? maybe you should retarget audience

Zumy Agency · Feb 21, 2024

I think it has to do with the target audience

Unrealistic "impressions" with 0 leads

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