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Unnatural local search terms

Discussion in 'White Hat SEO' started by hrolf555, Jun 7, 2011.

  1. hrolf555

    hrolf555 Newbie

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    I have a question for you folks. i am working with a friend that has opened his own local business that needs to rank for local and statewide. He is located in Seattle, Washington State, USA.

    He has been given some advice by an SEO company they need to build some pages they will create BLs for but won't be on the menu. There will be phrases like:

    Doctor Seattle
    Doctor Washington State
    Medical Doctor Seattle
    etc...

    Then they will build the BL with "Doctor Seattle", etc... target those local keywords.

    The concern is, the copy looks completely un-natural. If a potential patient stumbles across the page they would look really weird.

    Is there a better way to SEO for a local business when you are targeting a city and a state?

    Thanks!
     
  2. englandrm

    englandrm Senior Member

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    Just did it on a campaign that I'm working on.

    The goal of that copy is to be keyword targeted, rank well, and hopefully drive the traffic to the sales funnel built into the site.

    To keep costs low, what I did was similar to that. I had copy created for each of the main keywords, and a few links in the sidebar meant to get them into other areas of the site.

    The trick is to put an image up at the top, that covers most of the area above the fold, and as far down as you want. SEO that image with alt texts and a proper name. Have the copy you need in that image file, and have something to direct them to other areas of the site.

    It's a win-win. You get the copy you need on the page, and the visitor sees the copy that will convert.

    Tried to explain it as best as I could. Hope it helped.
     
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  3. hrolf555

    hrolf555 Newbie

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    That is a great idea! I know about the keyword.jpg and jpg alt text. Could you do me a favor and give me an example of the copy and how you attached it to the image? I'm not fantastic with html with images(still re-learning). Please remove the keyword. ;)
     
  4. englandrm

    englandrm Senior Member

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    It's for a client site, and they've had me sign NDA's galore.

    But just use a program like photoshop (or Paint if you need to) that you can edit text on. Enter the normal page copy that you would have, in photoshop, and arrange it how you see fit. Get the widths right for your page content section, and as tall as you need.

    Just save it as a JPG, and upload. Then below it paste the optimized text. I've found having a bit of text above the image, in an h1 tag if possible (your main keyword) helps out.