I have a question for you folks. i am working with a friend that has opened his own local business that needs to rank for local and statewide. He is located in Seattle, Washington State, USA. He has been given some advice by an SEO company they need to build some pages they will create BLs for but won't be on the menu. There will be phrases like: Doctor Seattle Doctor Washington State Medical Doctor Seattle etc... Then they will build the BL with "Doctor Seattle", etc... target those local keywords. The concern is, the copy looks completely un-natural. If a potential patient stumbles across the page they would look really weird. Is there a better way to SEO for a local business when you are targeting a city and a state? Thanks!