Unlocking 1.5 EPC for my Education campaigns

HardROI

HardROI

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Joined
Apr 13, 2023
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Hi all,

I've been testing some CPL Edu campaigns on Outbrain for nearly 6 months now. It's called a small success that I got paid for 2 months now and still keep moving forward! The EPC varies from 0.6 to 0.8.

But honestly, I want to rocket my EPC up to around 1-1.5, to be more ideal.

Below is an example of how I set up my campaign. Do I need to make any adjustments, or any other traffic type that converts better with Edu offer, what say?


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What kind of lead form do they have?
If the form is asking too much private information then they're not gonna fill up the approve due to being suspicious or being lazy.
 
How much is the cpc in outbrain,? Also do u use any playform to filter bot traffic? And how do you monitor the traffic you get to your landing page, is it google analytics?
 
MehtaM said:
What kind of lead form do they have?
If the form is asking too much private information then they're not gonna fill up the approve due to being suspicious or being lazy.
Click to expand...
You're right, the form definitely requests lots of information as it always, since the rate is quite high compared with others.
 
HardROI said:
You're right, the form definitely requests lots of information as it always, since the rate is quite high compared with others.
Click to expand...
You can create a prelander about why the form asks that many questions. Try to convince them so they don't get overwhelmed.
 
Alae63 said:
How much is the cpc in outbrain,? Also do u use any playform to filter bot traffic? And how do you monitor the traffic you get to your landing page, is it google analytics?
Click to expand...
Hi, the CPC in Outbrain depends on your budget for the bid.

Regarding controlling or monitoring quality traffic for landing pages, I will take a look at some rates (CR, EPC) and decide whether to keep working or block the traffic source. I just focus on the resources that provide only qualified and outstanding traffic.
 
HardROI said:
Hi, the CPC in Outbrain depends on your budget for the bid.

Regarding controlling or monitoring quality traffic for landing pages, I will take a look at some rates (CR, EPC) and decide whether to keep working or block the traffic source. I just focus on the resources that provide only qualified and outstanding traffic.
Click to expand...
I'd like to make a friendship with you
 
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