I'm working on a project for a cousin of mine with who has a very unique name, so there's not much competition; he got arrested and made a few online newspaper articles. He's officially had his charge expunged off his record, but you still see the articles when you google his name. One is a patch page, the other two are local newspapers, but they're all on page 1. I bumped up his twitter and linkedin page as the last two results, and I'd like to bump them onto page two if possible. How difficult will that be to do over time?