Unique name, reputation management.

I'm working on a project for a cousin of mine with who has a very unique name, so there's not much competition; he got arrested and made a few online newspaper articles. He's officially had his charge expunged off his record, but you still see the articles when you google his name. One is a patch page, the other two are local newspapers, but they're all on page 1. I bumped up his twitter and linkedin page as the last two results, and I'd like to bump them onto page two if possible. How difficult will that be to do over time?

How many exact matches for his name? Put his name in parenthesis and search, for example, "John Smith" will show exact matches. Does he have a full name, middle name or a city that he's also trying to clean up? Those are all factors that dictate difficulty.

If it's not very difficult you might be able to knock it out. Sometimes patch can be a real bear.

This is a client of mine...Notice that I've suppressed FBI.gov, and many other very high profile sites. Patch has been holding strong!

fbi.gov
arstechnica.com
theregister.co.uk
bloomberg.com
blogspot.com
esecurityplanet.com
softpedia.com
welivesecurity.com
theinquirer.net
securityweek.com
blogspot.com
uscourts.gov
upi.com
pcsoportetecnico.com
cio.com
infosecurity-magazine.com
facebook.com



My caution to you is that no matter what it looks like, sometimes it's more difficult than it appears, even when you do this for a living. Be careful what you promise him. Feel free to send me a PM and I'll take a look if you would like.