Unique Casino Growth Issues

I’ve built a licensed online casino (Anjouan) where users can bet on the live gameplay of streamers on Twitch and Kick. We support games like Fortnite, CSGO, Dota 2, and League of Legends — users can bet on outcomes like kills, wins, etc. There’s no other platform doing this right now.

We also offer traditional mini-games like blackjack, coinflip, mines, etc., and accept both crypto and card payments.

Despite the uniqueness, we’re struggling with user deposits. A few things we’ve tried:

• Paid partnerships with casino streamers (currently testing in the Philippines) — very low conversion.
• Ads on streaming platforms — bringing in users, but few are depositing.
• Direct outreach to streamers — hard to get real traction.

I feel like the product is cool and novel, but we’re missing something in our funnel or GTM. Would love any advice from others who’ve scaled casinos, crypto betting platforms, or streamer-facing products.

What would you do in my shoes?