Unexpected SEO Lead - how much to charge?

seo or ppc?

seo, do a bit of research to see what he/she is willing to pay to acquire a customer, then determine very conservatively how many customers you can bring him. This should help you price your seo.

for ppc, the industry standard is 10-20% of ad budget for management, and a set up fee. Or you can do a fixed management fee every month. Good luck!
 
well with the traffic you can bring them from those KWs...do you think its possible to get five sales per month?
What is their conversion rates now?

with 5 sales they make 7500 + 1000/m
10-20% of that is a very fair fee

so based on the above charging 750-1500 is your range.
 
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