King Garry
Junior Member
- Sep 14, 2020
- 119
- 25
At the very end of 2020 (right around this time of the year actually) we launched Facebook Ads for our main product which ended up performing very well assisting our highest month in revenue for the month of January.. the CPM’s were low from the first day of launch (~$25).
Nearing the end of January our page got disabled (for very weird reasons) and since then we haven’t ran those types of Facebook Ads for our main product.
To work around the ad account disable, we created a new page and very recently we decided to launch Facebook Ads for the main product again with the plan for the Facebook Ad to perform similarly to how it did the first time we launched Facebook Ads for the main product.
The results… high CPM’s which were a drastic difference from the CPM’s of around ~$25 on the first launch.
In the 2 attached images, you’ll find the current CPM’s for Day 1 (today) we’re seeing.
We have focused heavily on the creative (Video, Text, Headline), but the results are seemingly very underwhelming.. although it is Day 1, this is a very drastic change from the Day 1 CPM’s of the first launch which seems like a very bad sign.
Nearing the end of January our page got disabled (for very weird reasons) and since then we haven’t ran those types of Facebook Ads for our main product.
To work around the ad account disable, we created a new page and very recently we decided to launch Facebook Ads for the main product again with the plan for the Facebook Ad to perform similarly to how it did the first time we launched Facebook Ads for the main product.
The results… high CPM’s which were a drastic difference from the CPM’s of around ~$25 on the first launch.
In the 2 attached images, you’ll find the current CPM’s for Day 1 (today) we’re seeing.
We have focused heavily on the creative (Video, Text, Headline), but the results are seemingly very underwhelming.. although it is Day 1, this is a very drastic change from the Day 1 CPM’s of the first launch which seems like a very bad sign.