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Understanding your target audience for physical products

Discussion in 'BlackHat Lounge' started by robin.milford, Mar 13, 2010.

  1. robin.milford

    robin.milford Newbie

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    Hi,

    Lately I have been struggling to write landing pages for Physical products. For example, to me it's easier to write a landing page for a ClickBank weight loss product than a physical product like Coffee Maker.

    By scoping out the clickbank weight loss website it gives me an idea of the age range, or the type of individual the potential visitor could be. But for physical products I can't find a good starting point.

    I can simply review the physical product but understanding the potential customer makes persuasion bit easier.

    Any ideas?
     
  2. thesmashge

    thesmashge Power Member

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    I am in the same boat...Still strugling...But i have a Trick which works.

    If you sell a philips shaver search for a video or even a picture of someone using it in action and it increases the conversions.

    Waiting for people to give suggestions.
     
  3. alex1

    alex1 Junior Member

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    I have a feeling that Microsoft's analog of AdWords allows you to target (and maybe see?) the search demographic for given keyword.

    Why dont you sign up for MS and try run your KW through that, and maybe they will show you a dempgraphic data i.e. who searches your KW (men, women, age groups)