Understanding what Insta Analytics Actually Mean

What do the instagram analytics actually mean? I have attached a screenshot of analytics from one of my own posts to illustrate my own experiences and what I assume to be the case based on that.



Before I say anything I should mention I'm not using engagement groups or anything like that, so everything on these analytics is organic.

These analytics are for a 10k follower account with high quality original content.

Likes, comments and favourites are obvious, and impressions and reach are also well explained in the app.

Profile visits is the number of people that clicked on your profile from the post (suspiciously low I think).

Follows I think also doesn't seem to accurately record the number of follows a post actually generates, as 5 seems extremely low for an 8,560 reach and I am quite sure this post generated more as I manually track how posts are doing.

All my posts seem to have this low recorded follow conversion rate, does anyone else have a much higher ratio than this?

Impressions:

From home - when people see it in their newsfeed
From profile - when people scroll through your profile and see the post (this should be higher on older posts that are seen when traffic is directed to your profile by new posts)
From hashtags - self explanatory
From other - the most poorly understood part of impressions: Does anybody know what this actually covers? Does this indicate explore page exposure?

I have occasionally seen explore page exposure listed separately on a recent post but it eventually seems to get swallowed up under 'from other'.

I also believe 'from other' must be explore page exposure based on its correlation to the percentage of accounts reached that weren't following you (higher 'from other' = higher % of non-followers reached).

Additionally, even well chosen, well-researched groups of hashtags seem quite worthless now, and only account for a fraction of my reach. Does anyone have any new, interesting and useful advice based on actual results?

I find it hard to believe anyone is scoring high hashtag reach nowadays, unless you're running a larger 100k+ or million follower accounts, in which case the advice is not applicable to those of us running smaller accounts.

Please correct me on anything I'm wrong about on this post -- most of this is just guess work as everything is so poorly explained by insta.

From other - the most poorly understood part of impressions: Does anybody know what this actually covers? Does this indicate explore page exposure?

I think that explore page exposure has its own category if you reach that. From other can be shared through messages, notifications, direct links..

devebeck said:

From other - the most poorly understood part of impressions: Does anybody know what this actually covers? Does this indicate explore page exposure?

I think that explore page exposure has its own category if you reach that. From other can be shared through messages, notifications, direct links..

Click to expand...

Thanks for your reply.

I feel 2,500 seems quite high for the post to be shared through DMs, direct links and notifications?

Would be great if someone else can confirm if this is the case -- if anyone is hitting explore page regularly and can share their analytics that would be very helpful.

AKRS said:

What do the instagram analytics actually mean? I have attached a screenshot of analytics from one of my own posts to illustrate my own experiences and what I assume to be the case based on that.

View attachment 106908

Before I say anything I should mention I'm not using engagement groups or anything like that, so everything on these analytics is organic.

These analytics are for a 10k follower account with high quality original content.

Likes, comments and favourites are obvious, and impressions and reach are also well explained in the app.

Profile visits is the number of people that clicked on your profile from the post (suspiciously low I think).

Follows I think also doesn't seem to accurately record the number of follows a post actually generates, as 5 seems extremely low for an 8,560 reach and I am quite sure this post generated more as I manually track how posts are doing.

All my posts seem to have this low recorded follow conversion rate, does anyone else have a much higher ratio than this?

Impressions:

From home - when people see it in their newsfeed
From profile - when people scroll through your profile and see the post (this should be higher on older posts that are seen when traffic is directed to your profile by new posts)
From hashtags - self explanatory
From other - the most poorly understood part of impressions: Does anybody know what this actually covers? Does this indicate explore page exposure?

I have occasionally seen explore page exposure listed separately on a recent post but it eventually seems to get swallowed up under 'from other'.

I also believe 'from other' must be explore page exposure based on its correlation to the percentage of accounts reached that weren't following you (higher 'from other' = higher % of non-followers reached).

Additionally, even well chosen, well-researched groups of hashtags seem quite worthless now, and only account for a fraction of my reach. Does anyone have any new, interesting and useful advice based on actual results?

I find it hard to believe anyone is scoring high hashtag reach nowadays, unless you're running a larger 100k+ or million follower accounts, in which case the advice is not applicable to those of us running smaller accounts.

Please correct me on anything I'm wrong about on this post -- most of this is just guess work as everything is so poorly explained by insta.

Click to expand...

Have you ever done an Ad capaign on IG? Or promotion?

It doesn't show those type of stats on my IG account. it's also a Business one as well.
Seems like i'm missing something.

AKRS said:

Thanks for your reply.

I feel 2,500 seems quite high for the post to be shared through DMs, direct links and notifications?

Would be great if someone else can confirm if this is the case -- if anyone is hitting explore page regularly and can share their analytics that would be very helpful.

Click to expand...

This is the last post on my personal account, when you hit the explore page and the number is higher than other it's showed there, if not it goes to Other, but I don't really know what's exactly inside Others. My profile it's in Spanish but I think you can guess pretty easy what everything means.

UniQuE7 said:

It doesn't show those type of stats on my IG account. it's also a Business one as well.
Seems like i'm missing something.

Click to expand...

You have to click the Stats on your post and then "swipe up" de pop-up that shows so you can get the full report.

Im pretty sure other includes the explore page. I once had a ton of impressions from 'other' and then people even commented they came from explore.

devebeck said:

I think that explore page exposure has its own category if you reach that. From other can be shared through messages, notifications, direct links..

Click to expand...

Yes, you are right. When a lot of people share your post to someone else via DM, also when someone "Save" your post it also shows in the "Other" tab.

Still waiting for a real answer to this, been looking to create a thread to ask something similar

Donbuffy said:

Still waiting for a real answer to this, been looking to create a thread to ask something similar

Click to expand...

Already answered that. Also you can google your question, you will find the answer.

IGJavier said:

This is the last post on my personal account, when you hit the explore page and the number is higher than other it's showed there, if not it goes to Other, but I don't really know what's exactly inside Others. My profile it's in Spanish but I think you can guess pretty easy what everything means.

View attachment 106909



You have to click the Stats on your post and then "swipe up" de pop-up that shows so you can get the full report.

Click to expand...

I still don't get what you mean lol.
Hmmm

kantaenos said:

Have you ever done an Ad capaign on IG? Or promotion?

Click to expand...

I've never used an ad campaign or promotion or any other paid service.

IGJavier said:

This is the last post on my personal account, when you hit the explore page and the number is higher than other it's showed there, if not it goes to Other, but I don't really know what's exactly inside Others. My profile it's in Spanish but I think you can guess pretty easy what everything means.

Click to expand...

Thank you, that's very helpful.

It seems you don't bother with hashtags even though your account is huge?

I guess they have become a total waste of time.

Can I ask what niche your account is in and how many followers it has? You seem to get a very high ratio of saves to likes, and your follows from the post seem proportionately much better than mine too.

AKRS said:

It seems you don't bother with hashtags even though your account is huge?

Click to expand...

Just FYI 'mil' = thousands in spanish, I was confused too at first how he got so many likes lol.

AKRS said:

I've never used an ad campaign or promotion or any other paid service.



Thank you, that's very helpful.

It seems you don't bother with hashtags even though your account is huge?

I guess they have become a total waste of time.

Can I ask what niche your account is in and how many followers it has? You seem to get a very high ratio of saves to likes, and your follows from the post seem proportionately much better than mine too.

Click to expand...

IMO Hashtags can be especially useful on small accounts, check this one on an account I had just created and had less than 50 followers at the time:

I have a theory that if you use promotions, IG will cut your reach in order to get you to buy more! My acount is 3 times your size and I have never seen that much engagement but have bought promotions at around 4k. I think my content is pretty good too.

I have heard that "Other" reflects traffic that originates outside of the platform.

So when people share a post via iMessage, text, whatsapp, etc.

UniQuE7 said:

I still don't get what you mean lol.
Hmmm

Click to expand...

You go to your pic, you click on stats, then a little window opens on the bottom of your mobile screen, you swipe up that window and you get the full report.

AKRS said:

Thank you, that's very helpful.

It seems you don't bother with hashtags even though your account is huge?

I guess they have become a total waste of time.

Can I ask what niche your account is in and how many followers it has? You seem to get a very high ratio of saves to likes, and your follows from the post seem proportionately much better than mine too.

Click to expand...

It's not like every post goes that well, this one went viral, that's what I try with every post. I have around 10K followers. And I usually have like 200-300 saves, this one was special haha.

It's my personal brand account, on the niche of marketing or social media guy.

Aulig said:

IMO Hashtags can be especially useful on small accounts, check this one on an account I had just created and had less than 50 followers at the time:
View attachment 106924

Click to expand...

What lol... How? Usually i don't get much traffiv from Hashtags but I was shocked when I saw your photo... Give some more info about that please.

marian.ivanovv said:

What lol... How? Usually i don't get much traffiv from Hashtags but I was shocked when I saw your photo... Give some more info about that please.

Click to expand...

Proper hash tag use with a proper panel can take a post to new top post levels in return will generate tons of new eyes from hash tags

chrsplmr said:

Proper hash tag use with a proper panel can take a post to new top post levels in return will generate tons of new eyes from hash tags

Click to expand...

Yes but I'm using a couple of hashtags in my niche but I think they are not working... Im not picking a hashtags with 2-3mil posts ++... Still don't work.