Understanding silos with my keywords

I've been reading a lot about silos but when it comes to organising your own, luckily from scratch in my case, then I'm finding it hard to replicate the principles.

I've done my keyword and competitor research and that has left me with phrases that mean the same thing but put in different ways, obviously I know thats right but I think I may now have the wrong idea of using these phrases as categories and sub categories.

Example;
This is one category branch with all the keywords that relate to the high traffic keyword '[brand name] reps', so I was going to create them all as pages, is this correct?

• Home
  
  
  • [brand name] reps
    
    
    • become an [brand name] rep
      
      
    • become an [brand name] representative
      
      
    • how to become an [brand name] rep
      
      
    • becoming an [brand name] rep
      
      
    • [brand name] sales rep
      
      
    • [brand name] man
      
      
    • [brand name] party

Thanks for any help!

That's not correct. Google now considers things like "become a Coca Cola rep" and "Become a Coca Cola representative" as basically the same keyword. Try to google both of them and I am pretty sure he top 10 results will be the same.

• become an [brand name] rep
  
  
• become an [brand name] representative
  
  
• how to become an [brand name] rep
  
  
• becoming an [brand name] rep

• [brand name] sales rep

These 5 are the same keyword basically and should be on 1 article.

[brand name] man - Not sure how this one fits into the category.
[brand name] party - And this one is completely off topic.

And with silo, you should always use pages. And even those need a bit of editing.

Nargil said:

That's not correct. Google now considers things like "become a Coca Cola rep" and "Become a Coca Cola representative" as basically the same keyword. Try to google both of them and I am pretty sure he top 10 results will be the same.

• become an [brand name] rep
  
  
• become an [brand name] representative
  
  
• how to become an [brand name] rep
  
  
• becoming an [brand name] rep

• [brand name] sales rep

These 5 are the same keyword basically and should be on 1 article.

[brand name] man - Not sure how this one fits into the category.
[brand name] party - And this one is completely off topic.

And with silo, you should always use pages. And even those need a bit of editing.

Click to expand...

Thanks for that, I can now totally see what you mean! I appreciate your time in helping me.

No problem mate.