Hi there I have spent the last few days reading as I am very new to IM but I am slowly getting the hang of things. I have started to play with googles keyword tool but having a few problems trying to work out what it all mean. I know that a Keyword program would make this much easier but I dont have £64 ($96) at the moment, but this will be one of the 1st programs I buy. So to my question is this. I type in a keyword and I get the results in 5 colums Keyword, Competition, Global Monthly Search, Local monthly Search and Approx CPC What I am unsure about is are the following columns :- Competition - is this how many advertisers there are ? CPC - is this approx what advertises pay of which you get a % of. Also how do I see how many sites are in the same niche. I saw on one of the keyword programs that it tells you approx how many sites you would be up against. Sorry if this has already been asked or is in a post somewhere. Still trying to get my head around all this new info,. Thanks in advance for your help.