Unconfirmed July 10th Google search ranking Algorithm Update

I find this to be just a little more than mildly annoying.

Two updates in ~1 month? They're up to something and it'll probably be something related to AI content.
 
I find this to be just a little more than mildly annoying.

Two updates in ~1 month? They're up to something and it'll probably be something related to AI content.

Such as the PAA maybe too?
 
Such as the PAA maybe too?

You know, I've seen different types of search results the last week or so that looks like they're messing with the PAA's.

I saw a one search result have a PAA box and then it was gone when I checked it just days later. I've never seen that specific thing happen.
 
You know, I've seen different types of search results the last week or so that looks like they're messing with the PAA's.

I saw a one search result have a PAA box and then it was gone when I checked it just days later. I've never seen that specific thing happen.
What is a PAA?
 
These updates are all normal considering the whole Google search is fuck*d up.
They knew it for a year or so but can't figure out how to actually fix it so they spam us with these annoying updates hoping things will randomly get fixed in the process.
Other than that I have no logical explanations for this fiesta.
I have seen no engine, company, software, game, or anything that needs to update their algorithm so frequently.
 
I have seen no engine, company, software, game, or anything that needs to update their algorithm so frequently.

Well then you're grossly unaware of a product development cycle. Products receive several frequent updates.

Everything from how search appears in Amazon to product placement, even their Product Advertising API, to what movies are recommended to you in Netflix gets updated optimized. Your apple device gets optimized. The apps running them get optimized/updated.

For instance, here is Slack's update history - https://slack.com/intl/en-in/help/articles/115004846068-Slack-updates-and-changes

For Google, search is and will continue to be their flagship product and they go through a development lifecycle continuously. This has been true since the early 2004.

Only difference is with the advent of newer toolsl, you're able to track it better.

For them semantic relevance is what matters - and that is the only thing they really care about. Think of the millions of websites and the several billions of web pages they crawl. They have to sift through this data trove to show the most relevant event.

For them, the only way to ensure their system is not gamed, is to remove all rhyme and reason to be able to rank.

Only that they do this in parts and don't push a major overhaul. They also rigidly test every update by pushing major/micro updates every so often.

As webmasters, you have only one job. Stay ahead. Keep developing. Keep pushing the envelope.
 
I have seen no engine, company, software, game, or anything that needs to update their algorithm so frequently.
All software companies go through this - it is an endless cycle of tweaking, A/B testing and breaking stuff. Microsoft has "Patch Tuesday" which is infamous for breaking things on critical server OSes.

As a software dev who moonlights as a digital marketer, I both sympathize with Google and want it nuked out of this galaxy.
 
With a specific keyword our site jumped to top 5 during the end of June, however, it has recently gone back to top 10+...
As I observe, in my case, they seem to have updated the result attaching more importance to domain age...
 
You know, I've seen different types of search results the last week or so that looks like they're messing with the PAA's.

I saw a one search result have a PAA box and then it was gone when I checked it just days later. I've never seen that specific thing happen.

PAA boxes have always "rotated" though. They don't stay the same for long, both questions and answers. They changed the html/whatever structure though, I had to change the way my scraper works.
 
PAA boxes have always "rotated" though. They don't stay the same for long, both questions and answers. They changed the html/whatever structure though, I had to change the way my scraper works.

Yeah, that makes sense. We'll see how things go within the next two weeks or so.
 
Yeah, that makes sense. We'll see how things go within the next two weeks or so.

Hope not much changes :D I had +8% more traffic yesterday, so I wonder if it was due to the changes.
 
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Hope not much changes :D I had +8% more traffic yesterday, so I wonder if it was due to the changes.

My traffic dropped significantly on one site during the May update, but it didnt happen until almost 3 weeks later.

I'm hoping they're not slapping down AI content as I have ~5 project websites currently doing well enough to hold my daily attention.
 
My traffic dropped significantly on one site during the May update, but it didnt happen until almost 3 weeks later.

I'm hoping they're not slapping down AI content as I have ~5 project websites currently doing well enough to hold my daily attention.

The May update skyrocketed my PAA website tbh
 
One of my sites is going up up up. 50% organic G traffic increase overnight.

Maybe it has something to do with the update, although the site is around 7 months old so could be that it's getting out of the sandbox as well.

Other sites up and down but nothing drastic.
 
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