Iezuit
Newbie
- May 28, 2020
- 41
- 2
Hello guys, after the job interview received a test case to deal with. There are 2 websites owned by the company, and those two websites are in the same niche. To make it clear here's the example:
So what is the issue? I have to make an audit, provide fixes and make a strategy for http://www.beautynews.com. But I have no idea how to do this, how to growth this websites in regards of already existing http://www.blog.beauty.com. What to do to avoid cannibalization? Those websites belong to one company and should be growing both.
Please, help me with some ideas around this.
- Website 1: http://www.beauty.com, and there is a subdomain http://www.blog.beauty.com
- Website 2: http://www.beautynews.com
So what is the issue? I have to make an audit, provide fixes and make a strategy for http://www.beautynews.com. But I have no idea how to do this, how to growth this websites in regards of already existing http://www.blog.beauty.com. What to do to avoid cannibalization? Those websites belong to one company and should be growing both.
Please, help me with some ideas around this.