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[Tutorial/Tips] How YouTube Ranks your Video

Discussion in 'YouTube' started by DHSellerUK, Mar 5, 2013.

  1. DHSellerUK

    DHSellerUK BANNED BANNED

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    Update - This is purely adsense profiteering based for me :)

    Hey guys,

    So I've been into YouTube ranking a lot recently. My best video in terms of time/money/views math - is a video which has gotten me £15 (~$27) per month - It's a Team Fortress 2 video, gets about 50 views per day and is ranked for every keyword to do with "TF2 Tips" / "Team Fortress 2 Tips" I've targeted.

    So, I decided to do a few ways on how YOU can get your videos ranking.

    1) Title Optimization -

    Optimizing your title is extremely important, i suggest instead of an EM (exact match) going for broad keywords, as Youtube tends to let you rank for more keywords in turn then.
    When building your title, make sure it's 60 Characters or less (Try to use the full 60) - This means it'll rank fine in both YouTube & Google. Google's max title is 70 Characters, but 70 characters in YouTube on smaller displays doesn't fit the display whereas 60 does.

    2) Description -

    In the description, I suggest using a format like the following:
    About the Video
    About the Channel
    "This is Video about:" (have related keywords underneath this, I suggest having 5 - 8 related keywords as any more tends to be classed as keyword stuffing, use less if your description is short)
    Social Network Links

    3) Engagement -

    YouTube obviously massively favours engagement, I use Enhance Views on my videos to gain comments and likes ontop of my Tube Toolbox subscription which gains real views, comments and likes (as well as a few dislikes/hate comments about you being a spammer, so any video you use it on make sure to have approval for comments before using it).

    Enabling video responses helps a LOT! See if you can't add a video response from another account or 2 to your video, I've seen drastic changes from having 5 responses with "RE: your video title" videos.

    4) Backlinks -

    Using backlinks to increase your views is a great tool, it takes around 2 months for backlinks to take effect as they're more for video optimization from within Google - Google's a great way to gain views and optimizing your video for both the YouTube and Google SERPs means you get the both of best worlds. My video has 2,000 views from Google searches according to the analytics, now lets take that in to consideration, I built links 1 Month ago and got 1,500 views from Google in the last month -

    1,500 / 4 = 375 / 7 = 53 Views / Day - My video is currently at 50 views a day in Analytics as previous to link building I was on around 15 views per month.

    5) Transcription -


    Every word that is said in your video is TRANSCRIBED - This means if you mention your keyword 3 times (let's say "dog training") then in the transcription will have the keyword "dog training" 3 times - This effects both YouTube and Google ranking as it's converted to XML data and read by both crawlers.
    Theoretically you can do keyword stuffing in video speech, I suggest saying your keyword/s 2 times per 1 minute of the video - This allows for nice keyword density but not stuffing.
    Make sure you have a clear microphone, speak clearly and don't talk fast! speak slowly, the transcriber will be able to understand it better if you do. You can also go inside the video editor and change the transcription to whatever you want, which btw is a great black hat Yt ranking method ;)

    6) Social Shares -

    Having social engagement on top of YouTube engagement (this is Facebook Likes & Shares - Tweets etc..) adds a huge amount of potential traffic from the social shares and Google's bot takes it into consideration as social engagement as always been a huge part of an SEO campaign.

    7) Offsite Sharing -

    Having embeds of the video from multiple sources also counts as "engagement" on the site, and counts towards a backlink to your video - Sharing your video on as many sites, forums and blogs as you can allows for a lot of engagement and embedding is a great way to do this. I have a blog network and any related niches on my blogs i always embed the video into a post and add a small 100 word article content behind it to give it some more authority - This seems to work very well, though I haven't got enough data to test it properly yet, I'll be testing it more soon.

    8) Channel Authority -

    Having a good subscriber base and an optimized channel helps your YouTube rankings sky rocket, if you search for pretty much any gaming keyword I Guarantee the 1st 10 videos will have channels with a minimum of 2,000 subscribers. Using tube toolbox and other softwares to gain real subscribers is a great way to gain channel authority.

    Having your channel on as many "Other Channel" boxes as possible is another great way to build channel authority, also having a link to your channel in other channel's videos is another great way, so if you run a YouTube network make sure to link your channels together.

    9) Tags -

    I've put tags last for a reason, YouTube doesn't seem to actually use them nearly as much as they did - It's a lot like Google's meta keyword stopping, you can still rank extremely high without tags but having them is just an added bonus, I prefer having the related keywords in the description as that has a lot more influence then the Tags.

    Thanks, I hope you enjoyed my Tips/Tricks post
    - DHSellerUK

    P.S.
    If your interested in more of these types of tips and more YouTube content from me, drop a reply and i'll work on it another post.
     
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    Last edited: Mar 5, 2013
  2. miedy

    miedy Senior Member

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    I suggest don't reveal your niches, this may trigger additional competition but if you really want to share, share for more (niches) :)
     
  3. DHSellerUK

    DHSellerUK BANNED BANNED

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    1 Video is nothing when I'm running 200 channels and around 1,000 different videos :p
     
  4. mak3r

    mak3r Senior Member

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    r u doing ppd/cpa or just earning from adsense?
     
  5. Volation

    Volation Junior Member Premium Member

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    Im out of niches, most of mine are saturated anyway thanks for the help on ranking
     
  6. DHSellerUK

    DHSellerUK BANNED BANNED

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    I'm purely doing adsense :)
     
  7. mbreezy

    mbreezy Regular Member

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    People still play TF2? Thanks for organizing this.
     
  8. DHSellerUK

    DHSellerUK BANNED BANNED

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    Hell yeh! Huge community still playing it..
     
  9. therage

    therage Senior Member

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    Then you are not doing it right. Being top 10 in a popular oversaturated niche is easy, just buy or obtain views and use BSTS for the rest, like social signals, etc. I think this would work well in your favor if you used them correctly. You can still earn loads of money from a ultra saturated niche.
     
  10. DHSellerUK

    DHSellerUK BANNED BANNED

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    As YT gets smarter and they invest in their crawler it actually gets a lot harder - I used to be able to rank a video for any keyword for less then $50 spent on views and 20 minutes optimizing stuff, now I tested a video with 150,000 views on it and it won't even come top 3 for the keyword which is Medium competition.. YT bot's now look at sources of traffic, how long they watched if they engaged or not etc.. It's a LOT harder..
     
  11. Twixx

    Twixx Supreme Member

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    I've noticed that it has became harder and harder to rank too. Do you think it would make a difference if i "Drip feed" likes to the video, about 1 like / hour for a few days? You seem experienced, so you might know this. :)

    Also, would you suggest that I should buy a tool that works with social bookmarks and drip feed them for a few days for every vid? Do this make a difference when I'm trying to rank in YouTube's search engine?
     
  12. kuzmanin

    kuzmanin Regular Member

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    nice info mate
    thank you
     
  13. soul4o

    soul4o Newbie

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    thanks for the info
     
  14. sdr_stoica

    sdr_stoica Power Member

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    Great tips for beginners! I just don't agree with the fact that you've put tags on the last place. I can prove you that tags are crucial ;)Cheers,Stoica
     
  15. DHSellerUK

    DHSellerUK BANNED BANNED

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    Social bookmarks = bad

    Get SENuke XCr on trial for 14 days and do a 7 day blast per video using the Personal SEO Clients Template (using the Turbo Wizard)

    And yeh, drip feeding works a LOT better.. Try to do random delays though and make sure the bot watches the video or atleast part of the video first..
     
  16. DHSellerUK

    DHSellerUK BANNED BANNED

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    From my case studies so far, they aren't worth nearly as much effort for gaining views and ranking then the others.

    Please, prove me wrong however :)
     
  17. DHSellerUK

    DHSellerUK BANNED BANNED

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    Just adsense, thanks for replying :)
     
  18. snowman19

    snowman19 Junior Member

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    Great tips! I'm jumping back into the YouTube game as I have got some money to invest in it again, so I will put this to the test as I've been doing things a little differently and I can see how what you mentioned should help what I'm doing!
     
  19. nuncjusz

    nuncjusz Newbie

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    this is not getting enough attention. it is the best single post i have seen for weeks
    thanks a lot man
     
  20. DHSellerUK

    DHSellerUK BANNED BANNED

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    Wow! Thanks man :)
    I'm kind of new but just trying to spread my wealth (by wealth I mean 4 years of reading articles, watching videos and talking with 100s of people in the SEO/SMM industry)

    this'll hopefully be the first of many :)
     
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