1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

[Tutorial] Keyword Research: The Practical Guide

Discussion in 'Black Hat SEO' started by theauthorityblog, Aug 18, 2015.

  1. theauthorityblog

    theauthorityblog Regular Member

    Joined:
    Jul 14, 2014
    Messages:
    203
    Likes Received:
    59
    The purpose of keyword research is to find kind keywords you can rank for with some certainty.

    Keyword discovery on the other hand is to find keywords in your niche that you may or may not be able to rank for. This is not a guide for keyword discovery

    This guide is not for every keyword research scenario.

    Let?s break down the definition.

    The purpose of keyword research is to:

    Find kind keywords ? This is similar to keyword discovery. Something you can achieve using several tools like google keyword suggest, google auto suggest, google search suggestions, google

    You can rank for ? These will vary depending on what kind of site you have (ecommerce, informational, blog, service, business listing etc.) and your domain authority.

    with some certainty ? If you are not confident in your keyword selection, there is no point in going after them and spending your resources on it.

    The bulk of the weight is on ?You can rank for? so lets review that

    TYPE: If you are building an informational site and the bulk of the results you see on the first page of google are from ecommerce site, this is keyword you should avoid as google has a preference to rank a particular type of the site. However if you are doing keyword research for an ecommerce store, this is exactly the kind of keyword you want. Put it another way, if you want to go after a keyword, the first page of SERPs should have a bulk of site similar to yours in type

    Domain Authority: Look at your domain authority (along with trust flow and citation flow) and select competitors who are in the similar range and below. In most cases you should be able to rank for the same keywords they are ranking for.

    If you are starting with a new site, try to acquire a expired domain that has never expired by outreach for under $100 (it is almost always worth it) and use the Domain authority of that domain as a reference. Only in worst case scenario start on a fresh domain and assume a domain authority of 20.

    Page Authority: The only exception to consider when you are picking a keyword base on domain authority is to see if the competitor is ranking a page due to direct links to that page (which will have an impact on page authority). So if page authority is high or put the url in your preferred link checker (Moz, Ahrefs, etc.) to see if they have direct links to these pages.

    The final component is certainty:
    Certainty: Good site structure, content quality, link quality, internal link are all vital to get some certainty of ranking.

    Action steps:

    1. Determine the type of your site.
    2. Determine the domain authority of your domain.
    3. Find competitors with same type and same or lower domain authority.
    4. Find keywords they are ranking for (Use semrush for this. There is a free 30 day pro plan coupon out there or you can use fiverr to get reports for 20 competitors for just $5)
    5. Review these keywords. If multiple shortlisted competitors are ranking, go for it. If only one or two are ranking, then check to see if they have direct external links to those pages.

    Read every word carefully and follow the action steps. I have used these steps to find keywords that I was never aware of existed and I could rank for.
     
    • Thanks Thanks x 5
  2. IAmFromTheInternet

    IAmFromTheInternet Junior Member

    Joined:
    Feb 13, 2015
    Messages:
    180
    Likes Received:
    180
    I like the technique of looking at competitors with same DA or less and taking the keywords they are ranking for.

    PS: would you be so kind to elaborate on why you quit your authority sites journey? If this is too much offtopic, or you are gping reply in that journey topic, please ignore this question
     
    • Thanks Thanks x 1
    Last edited: Aug 18, 2015
  3. theauthorityblog

    theauthorityblog Regular Member

    Joined:
    Jul 14, 2014
    Messages:
    203
    Likes Received:
    59
    Thanks.

    This is a very under utilized technique.

    I had to close the other journey as, I was simultaneously working on another project which took off and now consumes most of my work day. Also I was not able to build a team like I had envisioned. So I can no longer focus on that journey. Better to close it officially then to let it sit as an unfinished project.
     
    • Thanks Thanks x 1
  4. mickyvx

    mickyvx Regular Member

    Joined:
    Nov 7, 2013
    Messages:
    310
    Likes Received:
    136
    Gender:
    Male
    Occupation:
    ICT Administrator
    Location:
    Australia
    Great small guide :) I like to see what my competitors are ranking for and determine the difficulty to rank for those keywords, plus find other keywords they haven't thought of and beat then at their own game ;)
     
  5. fc-dh

    fc-dh Elite Member

    Joined:
    Oct 20, 2012
    Messages:
    1,800
    Likes Received:
    1,393
    Occupation:
    Blackhatting
    Location:
    Den Haag | Netherlands
    DA is a useless metric, when are you people going to understand that?

    You can have a DA of 75 and till be a shitty site in the eyes of Google, DA/PA is so easy to manipulate you should stay away from them, use TF, the backlink profile of your competitor and some common sense to calculate your competition instead, or keep using DA/PA and you'll be trowing a lot of good keywords away.
     
    • Thanks Thanks x 2
  6. SEO FOX

    SEO FOX Jr. VIP Jr. VIP

    Joined:
    Apr 27, 2015
    Messages:
    3,223
    Likes Received:
    659
    Gender:
    Male
    Location:
    Infront Of U!!
    Home Page:
    nice summary guide mate
     
  7. preachmenot

    preachmenot Newbie

    Joined:
    Aug 17, 2015
    Messages:
    7
    Likes Received:
    0
    Good guide, thanks. There is always something new to learn from someone's way of doing things.
     
  8. fahadshaikh

    fahadshaikh Junior Member

    Joined:
    Aug 6, 2015
    Messages:
    137
    Likes Received:
    5
    Nice Guide mate thanks :)
     
  9. LoftPower

    LoftPower Elite Member

    Joined:
    Feb 23, 2015
    Messages:
    3,188
    Likes Received:
    407
    Excellent guide. Will really help others that are not familiar with keyword research.
     
  10. theauthorityblog

    theauthorityblog Regular Member

    Joined:
    Jul 14, 2014
    Messages:
    203
    Likes Received:
    59
    We are using DA as shown by Moz here as a proxy for real DA. Its is free metric to start with.


    The essence of the guide mate.

    Thanks. I bet people who are used to traditional method will also get some new methods and use of this.